Cookie Consent by Free Privacy Policy website Competitive pedigree
june 20, 2017 - Nike

Competitive pedigree

The creation of a legendary basketball shoe is a two-step process, one whose two steps are as separate as they are necessary. First, of course, there is the matter of design, when designer and player sit down and discuss everything that could conceivably influence that year’s model. That’s what goes into it. The second, equally crucial step is what comes out of it. Because once the design is done, all that matters is what the player accomplishes while wearing it.

More information on the press release

Related news

october 18, 2022
december 20, 2021
january 07, 2020

LeBron James and Bronny James share the backyard basketball court in Beats' latest campaign. The spot debuted on Beats' social med...

New "Ruffles D.N.A." #tv campaign to premiere during NBA Christmas Day gamesPLANO, Texas, Dec. 20, 2021 /PRNewswire/ -- Everyone f...

January 07, 2020 - The #lebron17ipromise is inspired by the I Promise School in Akron, Ohio, fueled by LeBron James’ commitment to...

You might be interested in

december 11, 2019
november 29, 2019
november 27, 2019

December 11, 2019 - Kevin Durant shared a special bond with his late Aunt Pearl, who passed away from lung cancer in 2000. Beginni...

November 29, 2019 - The KYRIE 6 is available on #nike By You with a new customization option: a glow-in-the-dark outsole with a bl...

November 27, 2019 - The Enlightenment colorway of the #kyrie6 toys with the idea of perspective; the heel eye graphic is more visi...