Press release
3KB
may 25, 2017 - Adidas
XbyO Apparel Collection
adidas #originals presents the latest #xbyo collection for Fall/ Winter 2017, continuing the range’s revitalization of classic #adidas street apparel through a razor-sharp contemporary lens.
This season #xbyo returns with a progressive design perspective and referential 3-stripe mark elements to create a comprehensive streetwear collection for men and women. Comprising a range of sweats and jersey pieces, the collection presents a classic everyday wardrobe in premium material approaches, unified by a streamlined color palette of vapor grey and collegiate burgundy.
For menswear, staple pieces are offered with subtle stylistic updates. Short and long-sleeve t-shirts receive paneled ergonomic constructions alongside a classic over-the-head hoodie and a crewneck sweat with front pouch pockets. Complementary paneled sweatpants and 7/8 pants complete the look and create a strong range of wardrobe essentials.
Womenswear translates this same ethos into a similar mode, expanded through the introduction of extended track tops, wide-silhouette t-shirts, and a classic zip-up track top alongside hooded sweats.
Finishing touches unite the entire collection with understated branding details including woven trefoil logos and the #xbyo range’s signature cross graphic, referencing archive #adidas footwear designs. The result is a compelling collection of staple apparel which turns the enduring legacy of #adidas #originals into a pure streetwear aesthetic with no half measures.
Retail Introduction Date: June 1st, 2017
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