At the Pitti Uomo, one of the leading international fairs for men’s #fashion and contemporary lifestyle, #mini is offering an exclusive look at its new MINI #fashion – BEYOND NATIVE Capsule Collection. As part of a special collaboration with #mini, five up-and-coming international designers are highlighting the creative contrasts between cultural origins and adopted homelands. This process of exploration has yielded individual #fashion items for the proverbial “urban traveller” roaming between vastly differing cultures and ways of life. BEYOND NATIVE is inspired by one of the most diverse living environments of all: the city, MINI’s native habitat.
“Our aim through the collaboration with these five creatives is to provide a platform for the unique energy which only the fusion of disparate cultural influences can generate,“ explains Sabine Ringel, Creative Lead at #mini #fashion. “The richness and depth of the work produced by these well-travelled designers only exist because of their decision to cross borders.”
Below are the designers participating in the collaboration and their cultural backgrounds:
Diega Vanassibara, born in Brazil, now living and working in the UK / www.diegovanassibara.com
Edwina Hörl, born in Austria, now living and working in Japan / www.edwinahoerl.com
Pronounce, born in China, now living and working in Italy / www.pronouncestudio.com
Post-Imperial, born in Nigeria, now living and working in the USA / www.post-imperial.com
Perret Schaad, Tutia Schaad & Johanna Perret. Schaad was born in Vietnam and is now living and working in Germany / www.perretschaad.com
BEYOND NATIVE is the third in a series of limited-run #mini #fashion Capsule Collections. It epitomises the #mini brand’s open and optimistic mindset. The five-piece collection will go on display at Pitti Uomo 92 in Florence, Italy from 13 – 16 June and be available in limited numbers for online purchase from this autumn.
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