Press release
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may 04, 2017 - Nike
Jordan v "fab five"
“If you were watching College Basketball in the early ‘90s, the Fab Five stuck with you. They brought a new style of play. They had swagger to their game that I hadn’t seen at the college level before. They became one of the most iconic teams in college sports. I wanted to create a special shoe that celebrated that team and marks the start of a new era for the teams at the #jordanbrand and the University of Michigan,” says Tinker Hatfield, VP of Design & Special Projects.
Hatfield chose the iconic Jordan V as his canvas to celebrate the past and look to the future. The suede Maize upper creates a striking new look to the familiar V silhouette.
Two other classic Michigan references feature on the all-black tongue with the ‘M” embroidered front, and “Hail To” and “The Victors” stitched on the inside of the left and right tongues respectively.
On the back heel features a specially created logo that depicts a graphic created by Hatfield that represents the ‘five times’ sign that the team occasionally used during their time at the school.
This execution of the Jordan V, a gift from Hatfield to the friends and family of the #jordanbrand will not be available at retail.
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