Cookie Consent by Free Privacy Policy website Hublot wins the Red Dot Award, Product Design: Best of the Best 2017
april 26, 2017 - Hublot

Hublot wins the Red Dot Award, Product Design: Best of the Best 2017

Hublot's #bigbangmeca10magicgold watch has won first #prize in the “Best of the Best” category at the Red Dot Awards.
“This award tops off an exceptional year for #hublot by recognising the expertise of our watchmakers, engineers and designers. I would like to thank them all. I would also like to thank Professor Dr. Peter Zec and the #reddotaward jury for choosing #hublot from such a distinguished line up of competitors. And now back to work, we have a title to defend!” Ricardo Guadalupe, CEO Hublot
After having examined the 5,500 creations of participants from 54 different countries, a jury of 40 professors, journalists and independent designers chose to give the highest distinction of the Red Dot Awards: Product #design, "the Red Dot: Best of Best 2017" to the #hublot #bigbangmeca10magicgold watch.
The #reddotaward is a competition organised by #design Zentrum Nordrhein Westfalen in #germany. It was created in 1955 by rewarding for the first time the most worthy designs of the period. Since the nineties, Professor Doctor Peter Zec has taken this institution to the top at an international level. A #reddotaward is like an Oscar in the film world, it is the ultimate award.
“The jury awards the Red Dot: Best of the Best to outstanding #design. Only #design visionaries can achieve the perfect harmony between the quality of the function, seductiveness, use and responsibility.” Professor Dr. Peter Zec, founder and CEO Red Dot Award
This #prize acknowledges the immense work that went into the development of the Meca-10 Magic Gold model, a concentration of the best of what #hublot has to offer in high-quality watchmaking, technique, innovation and aesthetics. This watch achieves the exploit of balancing the retro and the futuristic.
Retro, like the construction game its name refers to. A return to childhood, when imagination ruled: the Meca-10 is a homage to all those who spent hours designing and building with Meccano. Plates, wheels, gears... it's all there, but pushed to unseen technical limits that made it possible to perfect a new manufacture movement with an outstanding architecture.
Futuristic, like the HUB1201 manufacture movement: fully developed by Hublot's teams, it has 223 parts and is fitted with two going barrels operating in parallel. The power reserve indication, which goes up to ten days, works on a rack system.
It is also futuristic because of the innovative material used for its case, Magic Gold. The fruit of a research and development partnership between #hublot and EPFL (Ecole Polytechnique Fédérale de Lausanne), Magic Gold fuses gold with an alloy of ceramics, making it the only truly scratch proof 18 carat gold. Technically, only a diamond can mark it! 
All the teams at the #hublot manufacture in Nyon welcome the ultimate #prize represented by the #reddotaward: Product #design, the Red Dot: Best of Best 2017 with great pride. After the victory is announced, the #prize will be officially presented to #hublot in front of 1,200 guests at the Red Dot Gala Award ceremony on 3 July this year. The #bigbangmeca10magicgold will then be exhibited in the Red Dot #design Museum in Essen, #germany

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