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march 30, 2017 - Nike

Jordan brand commemorates the flight guy

On a cold, crisp morning in 1985, famed sports photographer Chuck Kuhn stepped onto a remote Oregon airstrip to shoot a rising basketball star -- Michael Jordan. Rather than wear his team’s iconic red and black, Jordan chose his personal favorite colors: royal blue and black. The shoe he wore that day, the #airjordan I black/royal, was the first AJ I offered for purchase to the public. The portrait became an iconic poster, coined the Flight Guy — its image etched in street and #sport style memory.
To commemorate this iconic moment, #jordanbrand launches the Flight Guy Collection this summer. Highlighted by the AJ I and AJ XXXI, the collection connects an iconic moment to modern innovation while paying tribute to the way legends surprise us… often out of the blue.

More information on the press release

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