Press release
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march 15, 2017 - Buick
Buick Owners Can Stream March Madness Anytime on the Go
Prepaid OnStar 4G LTE plan provides unlimited data for only $20 per month
NEW YORK — NCAA March Madness tips-off tonight and #buick owners in the U.S. with an in-vehicle OnStar 4G LTE Wi-Fi hotspot don’t have to worry about missing a moment of the action thanks to a new unlimited prepaid data plan enabled by AT&T. The plan is only $20 per month and available across Buick’s entire 2017 retail portfolio of vehicles.
Buick drivers and their passengers already love being able to access email, check social media and live stream video from their vehicles, and now passengers can stream all their favorite sporting events without being concerned about running out of data or missing any game-winning plays. Last year, #buick owners increased their OnStar 4G LTE data usage by 285 percent compared to 2015.
As a longstanding NCAA partner, #buick is especially excited to have this plan available for March Madness, one of the most streamed sporting events of the year. March Madness streaming reached 65 million people in 2016 and total live streaming of the tournament hit an all-time high of 1.1 billion minutes.
“Our customers’ lives are increasingly more mobile and it is important we provide connectivity solutions that meet their on-the-go expectations,” said Duncan Aldred, Vice President, Global #buick and GMC. “We are providing our owners with a data plan where the only limit is turning the car off.”
In addition to the 4G LTE connection enabled by AT&T, the OnStar Basic Plan comes standard on all new #buick retail models. The Basic Plan includes select
Buick-OnStar-4G LTE-Unlimited-PrePaidDataPlan-MarchMadness
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