For Valentine’s Day, Fiat 500 plays Cupid

The #fiat brand, with its iconic #500 model, celebrates the ultimate day of love with a  video reproducing a magic moment: the first kiss.

To celebrate Valentine's day, #fiat has created  the Kiss Car, putting lovers centre-stage in the most romantic #fiat car: the iconic #500.

The project let couples relive the very special moment that was their first kiss, which for many happened in the car.

To recreate that magic moment, #fiat and Bcube set up a #fiat #500 on a heart-shaped red carpet in Piazza del Carmine, in the heart of Milan, where Cupid invited passers-by to relive their unforgettable first kiss inside the car.

In honour of Valentine's day this experience has been turned into a video that can be watched on the official #fiat YouTube channel.