Press release
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february 10, 2017 - Volkswagen
Volkswagen reimagines the VW Journey Through Lego® bricks
HERNDON, VA (February 9, 2017) — Volkswagen of America, Inc., has reimagined VW’s adventurous spirit through a custom-built display made of more than 20,000 LEGO® bricks. Making its debut at the 2017 Chicago #auto Show, the 2 foot by 3.5 foot display highlights the evolution of #volkswagen design and the journey of VW vehicles with American families through the decades.
The VW journey is set against a landscape that transitions from city life to outdoor scenery, demonstrating the go-anywhere spirit of #volkswagen vehicles. A beloved VW Microbus takes drivers back to the family camping trips of yesteryear, while the Atlas stands ready to transport the modern family through new terrain.
Like the original Microbus, the #lego interpretation has a two-tone exterior, built with blue and white #lego bricks. The replica stays true to the iconic model of the 60s with a distinctive “V-shaped” front fascia design, rounded headlamps, silver round side-view mirrors, silver baby moon hubcaps, a curved bumper in white, and a bold VW badge, placed front and center.
Made up of white #lego bricks, the Atlas model highlights the seven-passenger capacity and utility of the actual vehicle. The model features a characteristic grille, accessorized black rims, roof rails, a rugged trailer hitch for hauling needs and unmistakable front and rear VW badges.
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