Press release
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january 21, 2017 - Adidas
adidas Soccer Introduces Blue Blast Collection
- Brand new Purecut Sock System features alongside BOOST technology in the #ace17purecontrol -
- Stadium, Cage and Street versions available from 26 January -
- The #ace17purecontrol will be worn by the likes of #paulpogba and Mesut Ozil -
Portland, Ore., January 20, 2017 – #adidas Soccer launches today the new #ace17purecontrol as part of the #blueblastcollection, including on-pitch, cage and street versions.
The Blue Blast ACE 17+ PURECONTROL's latest feature is an all-new Purecut Sock System. Designed to provide an optimal fit, the highly stretchable material helps lock the foot in place while adjusting to even the most complex movements. It features a 360 degree fully PRIMEKNIT upper to ensure zero wear-in time is required and is protected by an ultra-thin Non Stop Grip (NSG) film to provide increased levels of grip.
Another innovative design feature is the inclusion of adidas' industry-defining BOOST technology. The BOOST sole is made up of thermoplastic polyurethane (TPU), which delivers an unrivalled energy return with every step. The boot also features a SPRINTFRAME sock liner, with the end result being more energy than conventional midsoles and unrivalled levels of comfort.
The collection also includes the Blue Blast #ace17purecontrol Cage version. Featuring the same blue and black colorway as the on-pitch silo, the cage version includes a PRIMEKNIT upper with a layer of NSG film to provide close ball control. A stretchable layer of TECHFIT material between the blue and black color blocks optimizes comfort, while a black EVA strip features above the heel's BOOST to offer stability. The three stripes in chrome also feature pink accents for a more lifestyle look. Comfort, stability and energy return are offered through the BOOST material on the heel counter.
Inspired by the street, the ACE 17+ Street shoe completes the #blueblastcollection. The predominantly blue colorway features pink details and is constructed with a three-piece PRIMEMESH material for a lifestyle-focused look. A TECHFIT color coating covers the three stripes while a full-length BOOST midsole enhances the lifestyle look and offers energy return.
For further information please visit adidas.com/us/soccer or go to facebook.com/adidassoccer or follow @adidassoccer on twitter to join the conversation.
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