Roberto Pietrantonio named MD at Mazda Motor Italy

Mazda has appointed #robertopietrantonio as the new managing director of #mazda Motor Italy. The 47 year old, who is currently director of communications and sales planning at #mazda Italy, will assume his new role on 1 November. He replaces Andrea Fiaschetti, whose untimely death in spring came as a shock in the automobile industry.

An engineer by trade, Pietrantonio began his automotive career with the Fiat group before joining #mazda Italy in 2003, gradually assuming increasing responsibility in marketing and communications. The native of Naples became communications director in 2012, and also shared the task of managing #mazda Italy’s operations over the past five months with Piero Giardini, who is director of customer service and dealer development.

“Roberto’s career at #mazda has been characterised not only by his strong drive for results but also by his commitment and passion,” says #mazda Motor Europe Vice President Sales & Customer Service Martijn ten Brink. “Together, Roberto and Piero accepted the challenge to continue the strategic path that we had chosen for #mazda Motor Italy and managed the business through a difficult time.”

Pietrantonio’s appointment thus demonstrates strategic continuity at an organisation that has achieved four years of solid growth, increasing sales by 64% over the first nine months of 2016 relative to the previous year after a 36% upsurge in 2015*. #mazda Italy also supports numerous events in that country, for example as an exclusive partner to the recent 2016 Rome Film Fest.

* Source: www.en.anfia.it (Italian Automotive Industry Association)