Press release
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october 24, 2016 - Volvo Cars
Volvo named Tech Brand of the Year at first ever Car Tech Awards
Volvo honoured for its innovative in-car technology and pioneering tech partnerships
• XC90 wins 'most user-friendly tech' and 'best audio system' awards
• Intuitive Sensus touchscreen system and ground-breaking Drive-E powertrains also praised
Volvo has been voted Tech Brand of the Year at the inaugural #cartechawards.
The new awards recognise the best in automotive technology, as voted for by the experts at Carbuyer, the car review and advice service, and technology website Alphr.com. #volvo was recognised for its ground-breaking technology, such as the pioneering Sensus touchscreen control system in its new large premium models, the #s90, #v90 and #xc90. Its all-new Drive-E powertrains, designed to offer efficient power using a mixture of advanced injection technology and electrification, impressed the judges, too.
The company was also praised for its forward-thinking approach to technology partnerships, such as the collaboration with Uber, which will result in Volvo's sophisticated SPA platform underpinning Uber's next generation of autonomous-drive vehicles.
Stuart Milne, editor of Carbuyer, said: "For years, #volvo has been synonymous with safety, but it is now becoming a tech brand in its own right. It'll use autonomous technology to ensure no one is killed or seriously injured in a new #volvo by 2020 – a remarkable goal. It has used technology to downsize its engines with no impact on performance, and has delivered a market-leading infotainment system in Sensus. Yet it's still finding time to partner with Uber and bringing itself to the heart of Silicon Valley as a result. It's the blend of thinking about the technology of today as well as the tech of tomorrow that makes #volvo our Tech Brand of the Year.
The #xc90 #suv won two further #cartechawards. It was awarded 'Most user-friendly tech – over £25,000', while its phenomenal Bowers & Wilkins sound system was voted 'Best audio system – over £25,000'.
Everything #volvo does is 'designed around you', which means that every piece of technology is as intuitive and user-friendly as possible. So not only are most of the XC90's functions controlled via its advanced Sensus touchscreen or the intelligent voice-control system (both of which are fitted as standard), you won't be baffled by whichever you choose to use.
The Bowers & Wilkins audio system sets new standards for the automotive industry. It combines the expertise of premium British hi-fi equipment company Bowers & Wilkins with cutting-edge sound processing software from Swedish audio company Dirac Research. The 18-speaker system produces a huge 1,400W, and can be tailored, at the touch of a button, to mirror the precise acoustics of the Gothenburg Concert Hall, a recording studio or a live stage environment.
Jon Bray, Reviews Editor at Alphr.com, said: "We were hugely impressed by the XC90's Bowers & Wilkins audio system that, while a significant investment for the buyer, betters systems costing far more. We also found Sensus to be a very effective tool to operate the car's many and varied functions."
Commenting on the awards, Jon Wakefield, Managing Director of #volvo Car UK, said: "These award wins recognise the fact that #volvo is a technological leader – not just in the field of safety, but in terms of connectivity and in-car entertainment, autonomous drive and efficient powertrains. They also show that no matter how sophisticated Volvos get, the way in which we interact with the technology needn't be complex."
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