Press release
18KB
october 10, 2016 - Chrysler
PacifiKids "Take Over" Dealership to Sell the All-new Chrysler Pacifica to Unsuspecting Families During Hidden Camera Stunt
- Chrysler brand’s PacifiKids take over dealership in California for a day to sell the all-new 2017 #chrysler #pacifica minivan to parents in a way only kids can
- Victorville Motors in California transformed over 2½ days
- Hidden camera stunt launches digital and social campaign featuring #chrysler brand’s PacifiKids; the PacifiKids — Harper (age 8), Izzy (age 10) and Miles (age 11) — were first introduced in May by the #chrysler brand as part of its digital and social campaign for the all-new 2017 #chrysler Pacifica
- Video can be viewed on the #chrysler brand’s official YouTube channel, in addition to shared content across the brand's Facebook, Twitter and Instagram channels
- Consumers visiting www.thePacifiKids.com can enter to win a "Field Trip" or "Extended Test Drives" in the all-new 2017 #chrysler #pacifica by filling out entry forms called "Permission Slips”
- At the end of the six-week digital and social campaign, supported by experiential activations, two consumers will win an all-new 2017 #chrysler Pacifica
“Kids today are influencing their parents' purchasing decisions more than ever, from the clothes they buy, to the music they download, to even the cars they buy. And kids love minivans,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, #chrysler and FIAT, FCA – North America. “So we thought, why not let children, the ones who are informing those major family purchases and for whom the #chrysler #pacifica is specifically built, take over a real FCA dealership for one day to show moms and dads why the all-new 2017 #chrysler #pacifica is the best vehicle for their family.”
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