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september 29, 2016 - Renault
Renault, Design drives the change
Since 2010, Laurens van den Acker’s design strategy has reflected six major stages of our lives: love, exploration, family, work, leisure and finally the wisdom that comes with these experiences. Symbolised by a six-petaled flower, the strategy drives the enterprise towards new commercial endeavours, together with a complete update of the range.
Carlos Ghosn: “Our products’ design showcases Renault’s progression. Our cars are modern, fun and attractive. They are fundamental to the brand’s considerable commercial success, along with the evolution of its image.”
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