Press release
15KB
august 25, 2016 - Lvcva
Las Vegas Celebrates 100th Anniversary of the National Parks Service
LAS VEGAS -- Las Vegas is the gateway to national parks in the west, and in celebration of the 100th anniversary of the National Parks Service on August 25, the #lasvegas Convention and Visitors Authority (LVCVA) is encouraging visitors to Find Their Park, cementing #lasvegas as the perfect home base for exploring parks in the southwestern United States.
To help showcase and increase awareness of unique outdoor experiences around the destination, the #lvcva, in collaboration with community partners, is hosting a group of 10 social media influencers in the destination from August 20-25. Combined, this group reaches a network of more than 1.3 million followers, with three of them running websites with more than 9 million monthly readers.
The group will experience a variety of outdoor offerings available in Southern Nevada and nearby areas. Activities include tours of the Grand Canyon National Park, Red Rock Canyon National Conservation Area, Hoover Dam, Bryce Canyon National Park, Valley of Fire State Park and Death Valley National Park. The schedule, which will provide the influencers with memorable and educational insights of the region’s great outdoors, was strategically developed by partners throughout the destination with extensive experience catering to adventure travelers, including Maverick Helicopters, DETOURs of Nevada, Black Canyon River Adventures and Red Rock Casino, Resort and Spa.
In 2015, #lasvegas welcomed a record-breaking 42.3 million visitors. Of these travelers, 16 percent reported visiting nearby outdoor recreation areas including Red Rock Canyon and Mt. Charleston.
“Las Vegas is widely recognized as a must-see destination filled with endless opportunities to experience world-class dining, shopping and entertainment to suit every traveler’s interests,” said Cathy Tull, senior vice president of marketing at the #lvcva. “The 100th #anniversary of the National Parks Service is the perfect time to highlight Southern Nevada’s natural beauty found in the millions of acres in the canyons, lakes, wildlife, trails and mountains within a short distance of some of Las Vegas’ most iconic attractions.”
To further assist visitors in finding unique outdoor destinations, the park service, in partnership with the City of #lasvegas, Southern Nevada Agency Partnership and Nevada State Parks, developed FindYourPark.Vegas. The website highlights outdoor recreation getaways near the #lasvegas Strip, as well as a map feature and video clips.
To help showcase and increase awareness of unique outdoor experiences around the destination, the #lvcva, in collaboration with community partners, is hosting a group of 10 social media influencers in the destination from August 20-25. Combined, this group reaches a network of more than 1.3 million followers, with three of them running websites with more than 9 million monthly readers.
The group will experience a variety of outdoor offerings available in Southern Nevada and nearby areas. Activities include tours of the Grand Canyon National Park, Red Rock Canyon National Conservation Area, Hoover Dam, Bryce Canyon National Park, Valley of Fire State Park and Death Valley National Park. The schedule, which will provide the influencers with memorable and educational insights of the region’s great outdoors, was strategically developed by partners throughout the destination with extensive experience catering to adventure travelers, including Maverick Helicopters, DETOURs of Nevada, Black Canyon River Adventures and Red Rock Casino, Resort and Spa.
In 2015, #lasvegas welcomed a record-breaking 42.3 million visitors. Of these travelers, 16 percent reported visiting nearby outdoor recreation areas including Red Rock Canyon and Mt. Charleston.
“Las Vegas is widely recognized as a must-see destination filled with endless opportunities to experience world-class dining, shopping and entertainment to suit every traveler’s interests,” said Cathy Tull, senior vice president of marketing at the #lvcva. “The 100th #anniversary of the National Parks Service is the perfect time to highlight Southern Nevada’s natural beauty found in the millions of acres in the canyons, lakes, wildlife, trails and mountains within a short distance of some of Las Vegas’ most iconic attractions.”
To further assist visitors in finding unique outdoor destinations, the park service, in partnership with the City of #lasvegas, Southern Nevada Agency Partnership and Nevada State Parks, developed FindYourPark.Vegas. The website highlights outdoor recreation getaways near the #lasvegas Strip, as well as a map feature and video clips.
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