Press release
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july 28, 2016 - Ford
New, Unique Transformable Cupholder -- a Two-intoFour-Barrel -- Launches on 2017 Ford Super Duty Pickup
- Transformable dual-cupholder design with sliding top goes from a two- to four-barrel carrier to ensure #ford #superduty customers have plenty of fuel to stay on top of their game
- The design has two main components – a combination cupholder and storage bin with upper panel that slides from left to right to transform the storage bin into two additional cupholders
- Ford-patented design debuts on 2017 #ford F-Series #superduty #pickup – which can have as many as 10 cupholders thanks to transformable dual cupholder
- Ford has conducted extensive global research around cupholders in search of what customers want and need from their cupholders
Denver, July 28, 2016 – #ford is bringing back the four-barrel, but this time around, it’s for a different kind of fuel – the kind meant to motivate working #truck customers.
Ford engineers have received a patent for a unique cupholder design between the front seats. The design has two main components – a combination cupholder and storage bin with upper panel that slides from left to right to transform the storage bin into two additional cupholders. And if a driver or passenger needs more open storage space, the panel easily slides back to the right, clearing the way for bulkier items that won’t fit in a cupholder space.
With the 2017 #superduty intended primarily as a work #truck, typically for crews of four or more, #ford spared no attention to detail in terms of ensuring accessibility to fuel. The new four-barrel assembly brings the total number of cupholders on the all-new #truck to 10.
“Hard working #superduty customers love having cupholders and storage close at hand,” says Doug Scott, #ford #truck group marketing manager. “This innovative and transformable cupholder is another insightful example of how the #ford #truck Team knows #truck customers better than anyone else.”
The all-new #superduty with two-into-four-barrel cupholder assembly arrives this fall.
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