- The new platform features HD images, accessory kits, apparel, and the chance to receive feedback from a local #ducati #scrambler dealer
- Possibility to personalise a #scrambler even via a mobile device
- All of the configurator’s features are created with precision and originality.
Borgo Panigale, Bologna (Italy), 21 July 2016 – The new #ducati #scrambler
configurator is now online at:Configurator.scramblerducati.com. The platform allows for the personalisation, at any time and even via a mobile device, of all six versions of this new and exciting bike. From the #scrambler
Icon, to the Sixty2, from the Urban Enduro, to the Full Throttle, the Classic and the Flack Track Pro, all of the bikes in the #scrambler
range can be viewed and made even more unique and distinctive.
configurator is one of the many projects falling under the #ducati
Brand Unit that promotes “self-expression”, the concept that characterises the #scrambler
universe. All such projects are designed to give room to creativity, expanding the brand using unconventional and increasingly innovative channels.
In terms of motorcycle personalisation, the new #ducati #scrambler
configurator offers the possibility to choose from more than 60 accessories: original tank covers and three different #scrambler
logos; Racing accessories to emphasise the bike’s sports spirit; six different seats; Enduro accessories for an increasingly complete experience even when off-road; and much more. All of the images available in the configurator are provided in HD, ensuring true to life representation.
The platform offers eleven views of the bike, including side, three-quarter, rear, front, from above and from the riding position. Even the setting can be personalised. The #ducati #scrambler
configurator can also be used to choose a trendy and practical garment from the latest apparel collection dedicated to the brand. In order to ensure safety, comfort and style, #scrambler
garments include jackets, trousers, gloves, shows, t-shirts, glasses and even helmets and goggles, all useful and fun accessories.
There is also the ‘Hop on your motorbike’ option, an additional function that lets the customer share a configuration with his/her closest #ducati #scrambler
dealer and receive useful feedback in real time. The configurator also allows for sharing via social media.
“Thanks to the new #scrambler
configurator, we create the perfect bike for our fans, in a quick and simple way”, comments Piergiorgio Grossi, #ducati
Information Technology & Digital Transformation Director. “In addition, we provide them with many useful options so that they can enjoy an experience that is not just about bikes, accessories and clothing, but also instils the sense of belonging to a large Community. This is one of the first steps of Digital Transformation to be implemented by #ducati
and results are proving to be significant and competitive. We would like a Ducatista to be a Ducatista not only when riding but everywhere, at all times, and this becomes possible when the #ducati
experience also incorporates all the new digital tools”.
Claudio De Angeli, #scrambler #ducati
Brand Unit manager, confirms this. “I’m proud that this digital evolution begins with the #scrambler
brand that has always considered viral, informal communication to be one of its strengths. It was no coincidence that in 2014 we chose to focus on digital channels when launching the new #scrambler
concept. That was the starting point and today we have an extensive Community through our Instagram, Twitter, Facebook and Vimeo pages and via our site. In addition, in the last few days, we’ve also opened a YouTube channel and launched the first Scrambler app dedicated to street food, The Taste of Joy*”.
To follow #scrambler
Ducati activities on social networks, click ontwitter.com/scramblerducati, facebook.com/scramblerducati, instagram.com/scramblerducati andyoutube.com/c/scramblerducati-official.
* Available for #ios
, soon available for #android
Ducati’s new #scrambler
brand re-interprets the values of the #ducati #scrambler
, the iconic two-wheeler developed in the 1970s in the USA, which quickly became a worldwide success. Anti-conformist, accessible and essential, the #ducati #scrambler
is a perfect mix of tradition and modernity, a step towards the pure essence of motorcycling: two wheels, wide handlebars, a straightforward engine and endless fun. And, to meet everyone's individual “self-expression” needs the #ducati #scrambler
comes in several different versions. In addition to the Icon (available in yellow and red), Urban Enduro, Classic and Full Throttle, this year three more versions join the Land of Joy: the #scrambler
Sixty2 400cc, a Pop Culture-inspired model perfect for the younger age bracket and entry-level bikers, the Flat Track Pro, a heartfelt tribute to the American oval track scene, and the #scrambler
Italia Independent, fruit of the partnership with the Italia Independent brand, a limited-edition version of unparalleled panache of which just 1,077 will be made.