Press release
17KB
june 09, 2016 - Volvo Cars
Volvo Cars wins Brand Design Language Award 2016
The international Car #design Award jury has recognised #volvo Cars’ contributions to automotive #design with the Swedish carmaker winning the coveted Brand #design Language Award 2016.
“We are proud to receive this recognition for the #design work we have done in the last years. When we started work on the XC90 we knew that we had an opportunity to take the #volvo Cars brand in a new direction,” said Thomas Ingenlath, Senior Vice President, #design, #volvo Car Group upon receiving the award at a ceremony in Turin, Italy.
The new XC90, which redefined peoples’ perception of what the Swedish brand stands for, and its potential, was just the first step on the #design journey led by Thomas Ingenlath, followed more recently with the launch of the new #s90 premium sedan and #v90 estate.
“The #volvo family contains many different characters – the strong and refined types, the elegant and sophisticated, the dynamic and the youthful. What we have done with the brand #design at #volvo is to provide room for each of these characters, these expressions, to shine through while still paying homage to our tremendous heritage,” added Thomas Ingenlath. “Each car we #design is unmistakably a #volvo, but it also has a unique personality.”
The jury for the Car #design Awards consists of editors and representatives of renowned automotive and #design magazines from around the world. #volvo Cars came out as winner in the Brand #design Language category, fending off competition from Mercedes-Benz, Jaguar, Renault and Kia.
2016 marks the rebirth of the Car #design Awards, for many years the most coveted awards in car #design. The awards, which cover three categories – Production Car, Concept Car and Brand #design Language.
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