Press release
2MB
may 12, 2016 - Lotus
Hethel Edition Evora 400 Drives 50th Anniversary Home
- Limited edition #evora 400, celebrating 50 years of Hethel factory
- Exclusive heritage colours
- 0-60 mph in 4.1 seconds; maximum speed of 186 mph
A significant #anniversary requires a significant car and, #lotus is marking 50 years since the founding of its famous factory with a limited Hethel Edition of its benchmark #evora 400.
Available in three exclusive colours, with matching trim options and a special commemorative build plate, the Hethel Edition #evora 400 combines high performance with Lotus’ legendary chassis development. Winning the praise of customers and the motoring press since its launch, the #evora 400 weighs in at just 1,395kg and epitomises Lotus’ approach to efficient engineering.
The Hethel Edition #evora 400 is the first in a series of special products and events marking this important milestone in the company’s history, when, in 1966, founder Colin Chapman moved #lotus to the purpose-built facility in Hethel, Norfolk.
Jean-Marc Gales, CEO of Group #lotus plc said, “The #evora 400 is the latest in a long line of world-beating sports and racing cars to have all been hand built in Hethel over the last 50 years. We are immensely proud to be part of the community and it is entirely fitting that this #limitededition be dedicated to our home. We’re looking forward to celebrating our connections to Norfolk throughout 2016, and more #lotus Hethel #anniversary news will be announced soon”.
As well as marking 50 years inNorfolk, the Hethel Edition allows #lotus fans to enjoy some of the company’s iconic colour schemes. Buyers can choose between Essex Blue, Motorsport Black, and Racing Green when ordering the Hethel Edition 400, with either black or red leather or Alcantara interior trim available depending on bodywork colour. Every Hethel Edition 400 comes with lightweight silver forged aluminium wheels, and contrasting brake callipers, while bespoke graphics complete the car’s distinctive look.
The Hethel Edition 400 perfectly illustrates how customers can personalise their vehicle through the #lotus Exclusive programme. Developed by the #lotus Design team, the programme combines traditional British craftsmanship with modern design. It has been conceived to inspire customers, allowing them to tailor vehicles to their personal taste. With a comprehensive array of options, it provides an alluring alternative to an off-the-peg sports car.
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