Comunicato stampa
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Press release
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may 02, 2016 - JCP Universe
JCP unveils its universe: from theater performance secret gates, ten secret treasures, an installation created for Milan Design Week, opens its doors.
Livio Ballabio begins from this point to recount the #jcp universe, the new brand designed by him and presented in totality during Milan #design Week 2016 in front of 22 Via Solferino, in the heart of Brera. The idea was born in 2015 out of the desire for a change – in primis – of the methodology and approach to the living project.
JCP comes from the desire to experiment, to take new narrative paths. It signals another step in the #design world, that no longer limits itself to the #design and production of collections. From that point, collaborators Katia Managhini and Tanos Zakopoulos of CTRLZAK Art and #design Studio were entrusted with the artistic direction of the entire project. Then, other designers, Alessandro Zambelli and Emanuele Magini were invited on board.
Together with CTRLZAK, they interpret the #jcp spirit by creating a collection that verges on the surreal and embraces the fantastic. Ten objects – each one narrated by a story written by Alistair Gentry – bring us to a dimension that brings about reflection, desire and thought by removing reality from the form.
After the preview presentation of Secret Gates, the performance created at the Triennale Teatro dell’Arte, with director Vittorio Borsari, the #jcp universe is introduced through the installation #tensecrettreasures.
The ten objects, located within the two floors of the building, spectacularly transformed in alien landscapes, will recount the continuation of a voyage, which is what really counts: “The collection, from this point of view, represents a paradigm, a leg of the journey just begun – explains Livio Ballabio – what really counts is the path of a new route.”
AGAXA_CTRLZAK_Photo credit Silvio Macchi_Art direction styling CTRLZAK Studio_JCP 2016
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DOLMLOD_CTRLZAK_Photo credit Silvio Macchi_Art direction styling CTRLZAK Studio_JCP 2016
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FYLGRADE _CTRLZAK_Photo credit Silvio Macchi_Art direction styling CTRLZAK Studio_JCP 2016
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GALAVER_Emanuele Magini_Photo credit Silvio Macchi_Art direction styling CTRLZAK Studio_JCP 2016
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IXORB_Alessandro Zambelli_Photo credit Silvio Macchi_Art direction styling CTRLZAK Studio 2016
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LIGOMANCER_CTRLZAK_Photo credit Silvio Macchi_Art direction styling CTRLZAK Studio_JCP 2016
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OGLOF_CTRLZAK_Photo credit Silvio Macchi_Art direction styling CTRLZAK Studio_JCP 2016
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ORAURO_Emanuele Magini_Photo credit Silvio Macchi_Art direction styling CTRLZAK Studio_JCP 2016
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OSFORTH_Emanuele Magini_Photo credit Silvio Macchi_Art direction styling CTRLZAK Studio_JCP 2016
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