Press release
40KB
Musicathon
108KB
may 02, 2016 - Seat
Limbering Up for the Musicathon
· 14 teams from seven countries will participate in the final in Berlin, where the three winners will be announced
· The competition drew 1,185 participants who created nearly 2,000 musicalpieces, which confirms the strength of this co-creation concept
· The winners will collaborate with #seat and music industry experts in designing SEAT's musicallogo
Berlin is all set to welcome the final of the #seatmusicathon music competition from 6 to 8 May with a creative marathon session lasting 36 hours. 14 teams of finalists will do their best to finish in the top three and ultimately collaborate with #seat and industry experts in designing the brand's definitive mogo.
The competition drew a total of 1,185 competitors who came up with 1,924 original musical compositions. The finalists were chosen from each of the countries that participated in the contest (Spain, Germany, United Kingdom, Italy, France, the Netherlands and Mexico) with their musical answer to the question "How would Barcelona sound if it were a piece of modern music?"
Once in Berlin, the finalist musicians will have 36 hours to compose a piece of music that responds to the brief announced by #seat. That piece, along with the previous one begun before the final that will be completed in Berlin, will decide the three winners of #musicathon. The final will be held at the nHow Hotel, Europe's first music lifestyle hotel, with the goal of inspiring the participants.
The three winning teams will each receive a cash prize and a trip to Barcelona and Los Angeles. In Martorell, the winners can visit the #seat facilities and meet with the team that will develop the #seat Sound System. They will also spend five days in Los Angeles at a famous recording studio, collaborating with sound branding professionals on the development of SEAT's musical logo.
The #musicathon is the second time that #seat has relied on co-creation, following the success of last year's Archithon held in Barcelona with 40 German and Spanish architecture students, which led to the development of el SEAT's digital museum.
For its #musicathon, #seat has partnered with top names of the music scene such as Abbey
Road Institute, Roland, Epiphone or KRK Systems.
432509
800x600, 83KB
432510
300x168, 8KB
09rules
2244x1028, 389KB
musicathon-portada-press-release
1181x675, 186KB
SEAT Musicathon, nuovo sound logo per il Marchio Dj Albertino
1438x1890, 1MB
SEAT Musicathon, nuovo sound logo per il Marchio
1772x1098, 396KB
Related news |
|
|
|
november 08, 2016
|
may 10, 2016
|
|
Los Angeles, the recording industry capital of the world, hosted the third and final stage of the Musicathon, the international co... |
Berlin, 09/05/2016. – Spain, Germany and Italy. These are the three countries whose representatives have won the #seatmusicathon. ... |
Download all 
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness