Hong Kong/Beijing – #infiniti has revealed its daring new #qxsport Inspiration #concept car at a design-themed media preview, three days before the car makes its public world premiere at the 2016 #beijing #auto Show.
The #qxsport Inspiration was unveiled at Infiniti's #design studio in #beijing, one of the company's four global #design studios.
Infiniti President, Roland Krueger, said: "The #qxsport Inspiration is a statement of intent from #infiniti, showcasing a daring #design philosophy and a demonstration of our capabilities in the mid-size #suv segment."
Inspired by Infiniti's acclaimed "Powerful Elegance" #design philosophy – characterized by flowing sculptural lines and strong, muscular proportions – the #qxsport Inspiration lays down markers for the brand's vision of a next-generation, mid-size premium #suv. Featuring the brand's signature #design cues and an array of innovative details, the #concept boasts a powerful, purposeful exterior with an elegance that is uniquely #infiniti.
Sophisticated craftsmanship and flowing lines distinguish the concept's spacious and beautifully appointed interior, which follows Infiniti's "driver-centric, passenger-minded" approach to advanced cabin architecture.
Alfonso Albaisa, #infiniti Executive #design Director, added: "The #qxsport Inspiration expresses power and purpose through what we describe as its 'proportional clarity,' with an elegance that is uniquely #infiniti. The exterior #design will appeal to an artistic sensibility. It has a more flowing, natural aesthetic than that evident in traditional premium SUVs."
The #infiniti #qxsport Inspiration #concept – which explores the brand's vision for the #design, layout, and engineering of future #infiniti QX models – will make its public debut on April 25 at the first press day of the 2016 #beijing #auto Show.
The #infiniti #design Night, the second design-focused #event from the brand ahead of a major Chinese motor show, took place at the #infiniti #design Studio, following a similar highly successful event in Shanghai in April 2015.
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