Press release
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april 01, 2016 - Lexus
Lexus Introduces Groundbreaking V-LCRO Technology
Automaker reveals new interior option for RC F and #gsf performance vehiclesMarch 31, 2016TORRANCE, Calif. (March 31, 2016) — When it comes to performance cars, few things are more important than the connection between driver and vehicle. For luxury automaker #lexus, the continuous pursuit to enhance this connection even includes venturing outside the automotive world for new solutions.
Today, #lexus is introducing its latest performance feature: Variable Load Coupling Rear Orientation (V-LCRO), a proprietary technology that enhances performance by allowing the driver to take turns more aggressively while significantly reducing movement across the back and seat.
“While all performance cars use seat bolsters to hold a driver in place during aggressive
maneuvering, we’re taking it a step further. In this case, the technology we’re employing is actually over 75 years old,” said Brian Bolain, general manager, #lexus product & consumer marketing. “The RC F and #gsf are exhilarating, racing-inspired vehicles. By partnering with Velcro Companies, our new #vlcrotechnology enhances the driver’s ability to maximize the cars’ track-proven performance.”
The optional V-LCRO driver’s seat secures the driver in place, refining the functionality of the vehicles’ contoured seatbacks. The optional seat requires the driver to wear a specially designed suit, which, through a complex pattern of hooks and loops, creates an incredible grip at any angle and G-load. In fact, it’s designed to hold the driver in place at up to 3.0 Gs in any direction.
“The beauty of this technology is its simplicity,” said Scott Pruett, #lexus F Performance Racing
driver. “With V-LCRO, #lexus has created an unprecedented connection between driver and vehicle, and the impact on the track has been phenomenal.”
To complement the forward-thinking #design of the RC F and #gsf, #lexus has created a line of exclusive custom-tailored suits. The fashion line connects perfectly with the breakthrough V-LCRO driver’s seats, both in form and function.
More information on Lexus’ new innovation can be found at: https://youtu.be/YxVrkqv2Bc0.
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