press release
185KB
march 02, 2016 - Fila
FILA Unveils the New Cage Delirium Performance Tennis Shoe
Press release available only in original language.
(FILA GLOBAL) - #fila announced today the launch of a new high-performance #tennis shoe, the Cage Delirium. Engineered for #competition play, the Cage Delirium was developed from the ground up and is set to make a bold statement on the court. #fila tapped into its roster of professional #tennis players from across the globe to provide feedback throughout the creation process. The #fila Cage Delirium will be seen on-court at the BNP Paribas Open, on tournament ball kids and lines persons.
“We constantly strive to provide our athletes with the tools needed to feel confident and comfortable on the court, so their full focus can remain on the game,” said Mark Eggert, Vice President, Footwear Design & Advanced Concepts at #fila North America. “The Cage Delirium #tennis shoe was crafted with both performance and style in mind, fusing new technology with modern design features and sharp colorways.”
When developing the Cage Delirium, #fila tested the shoe extensively to make sure the fit and function are among the best in its class. The shoes are packed with performance features including: multi-directional pivot points and TPU midfoot support, as well as a durable outsole, molded forefoot, lateral support, EVA midsole, molded TPU external counter, and mesh quarter with synthetic overlays. Aesthetic elements include striking hues that align with FILA’s #tennis apparel collections, for a cohesive on-court look.
The #fila Cage Delirium retails for $100 and is offered in six colorways, including three options for women and three for men. The Cage Delirium is available at www.FILA.com and at #tennis specialty retailers nationwide.
FILA has a long and distinguished history in the world of #tennis that continues with endorsements of ATP World Tour and WTA Tour athletes. #fila is a sponsor of the BNP Paribas Open, the Hall of Fame #tennis Championships and the Junior Orange Bowl International #tennis Championship. In addition to event partnerships, #fila is an official supplier to #tennis Canada, Junior #tennis Champions Center, Van der Meer #tennis, John Newcombe #tennis Ranch, and the Kim Clijsters Academy in Belgium.
The FILA® brand was established over a century ago by the #fila brothers of Biella, Italy. FILA® is now a leading sport and leisure footwear and apparel brand that is distributed worldwide. #fila has achieved world-class recognition in #tennis by marketing high design and style content products that are endorsed by professional athletes from around the world. Visit www.FILA.com to see the full collection of #tennis apparel and footwear.
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