Press release
2MB
february 10, 2016 - De Grisogono
de Grisogono announces the opening of its new London flagship store in Mayfair, London
de GRISOGONO announces the opening of its new #london flagship store in Mayfair,
London. Located at 15a New Bond Street and spanning 85 square meters, the store features a new
interiors concept developed by de GRISOGONO founder Fawaz Gruosi in collaboration with #london interior
architecture practice David Collins Studio.
The new store concept expresses the energy, craftsmanship and detailing of the jewellery and watch collections
designed by Fawaz Gruosi. The store utilizes classic details and proportions juxtaposed with modernist furniture
pieces. The interior design subtly references the aesthetic constants of the iconic de GRISOGONO jewellery within the
interior architecture and furniture. The elegant wrapped metal framing that features throughout the store and
connects the interior with the jewellery is based upon the iconic interlaced Allegra jewellery collection.
The three rooms of the store each have a specific purpose, The Corte showcases a collection of jewellery
personally chosen by Fawaz Gruosi. The room has been realised in amythest tones and shimmering white,
with panels of amythest dyed shagreen referencing the material’s use by de GRISOGONO. Polished dark walnut
vitrines showcase the jewellery, which imbues the space with life.
The Stanza Del Tempo celebrates the brand renowned timepiece collections. The room is dark and dramatic
in contrast with the other spaces. Wall mounted, cantilevered vitrines in antique brass sit against wood veneer
marquetry walls showcasing the innovative and unique de GRISOGONO timepieces.
The Grand Sala is lined in pistachio-coloured silk. The drawing room has an intentional residential feel and
invites the guest into the private world of de GRISOGONO. Fawaz Gruosi has personally curated artwork from
the Opera Gallery by André Brasilier and Umberto Ciceri and two gold La Murina, Murano glass chandeliers, each
one metre in diameter, and a selection of mid-century Italian furniture.
Fawaz Gruosi, Founder and Creative Director of the brand explains the strategy behind the opening of the
new Boutique: “The #london Boutique will showcase a number of Haute Couture High Jewellery pieces that are
created by artisans in our ateliers. The combination of unique designs, traditional high jewellery techniques
and our creative approach will enable us to continuously surprise our customers. #london today plays a very
important role for the market of high jewellery and a large proportion of our unique piece production, which
ranges from 350 to 500 unique pieces per year, will be exhibited in the new boutique.”
Lewis Taylor, Design Director at David C ollins Studio adds that “de GRISOGONO stands apart from its
contemporaries with its innovative jewellery art-pieces. The creative use of volume, density, interlacing
and c hiaroscuro a re s ome o f t he r eoccurring c haracteristics t hat F awaz G ruosi u ses i n h is w ork.
We worked with Fawaz Gruosi to translate these concepts into interior architectural elements without merely
replicating the jewellery pieces, but creating a space that synergises and showcases them.”
_dsc0061
4032x6048, 1MB
_dsc0074
4032x6048, 2MB
_dsc0080
4032x6048, 2MB
_dsc0094
4032x6048, 1MB
_dsc9838
6048x4032, 2MB
_dsc9866
6048x4032, 2MB
_dsc9887
6048x4032, 2MB
_dsc9893 - Copia
6048x4032, 2MB
_dsc9893
6048x4032, 2MB
_dsc9921
6048x4032, 1MB
Related news |
||
|
|
|
october 27, 2017
|
february 10, 2016
|
november 02, 2015
|
|
Tuesday, 24th October, 2017 – #salhiyacomplex Today’s gathering marked the official reopening of de GRISOGONO’s #kuwait boutique, ... |
A #fashion show of sumptuous dresses, divine beauties, and #celebrities sparkling in their de GRISOGONO jewellery and their GYUNEL... |
With a large rectangular model that is at once minimalist, atypical and intrinsically elegant. A timepiece asserting the inimitabl... |
Download all 
You might be interested in |
||
|
|
|
september 28, 2015
|
june 23, 2015
|
may 27, 2015
|
|
It marks the start of the season, gathers all the artists of the Paris Opera & Ballet – the Ballet, the Ballet School and the ... |
Fawaz Gruosi has given birth to a dream, the kind of dream that men treasure their entire lives, a dream that must be totally unfo... |
The 2-week Fawaz Gruosi’s diary is busy all day long. After an incredible DIVINE in Cannes dinner party held yesterday night at th... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness