press release
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january 27, 2016 - Nike
Neymar jr. brings ‘ousadia alegria’ to young Barcelona footballers
Press release available only in original language.
Overlooking Barcelona's lively seafront, IES Consell de Cent is a vibrant school with around 500 students. The institution is also home to the Terra Negra Club, a non-profit sports club that boasts three men's and two women's football teams, competing in several divisions. Its coaches and coordinators invest their time in the players and in supporting sports activity in the greater community.
This week #neymarjr. honored the Terra Negra Club members when he traveled to their pitch. He brought with him five young, aspiring footballers, who he surprised with an invitation to join his own crew for a Winner Stays tournament.
Once there, #neymarjr. worked with Brasilian street artist Bruno Big, who created the graphic for the footballer’s new 'Ousadia Alegria' boots to frame the newly upgraded pitch in the same motif, integrating FC Barcelona's signature blue and red.
“I love how Bruno has captured a motto that is so important to me and I’m happy that this design is now on the wall of a pitch where kids play every day. I hope it will inspire them as much as it inspires me,” explains #neymarjr., who honed his game in similar street-football venues.
Bruno Big adds, “Some years ago, I painted the other side of these walls. Coming back to this city, just being here and painting the Terra Negra FC walls with one of my best designs is really exciting for me.”
The day ended with six teams of young footballers competing in a mini tournament, which concluded with the players and fans of Terra Negra gathing for an impromptu on-pitch 'selfie' with their idol.
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