Press Release
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january 20, 2016 - Ram
2016 Ram 1500 Rebel Wins Off-road Title With Four Wheeler Magazine’s Pickup Truck of the Year
Four Wheeler Magazine, a popular off-road enthusiast publication, has named the new 2016 #ram1500 Rebel its #pickup #truck of the Year. For the past 28 years, the Four Wheeler staff has chosen a #truck to hold the coveted annual title.
“If there’s one word to describe the #ram1500 Rebel, it’s balanced,” said Four Wheeler Editor Christian Hazel. “No matter what we threw at the #ram1500 Rebel, it just flat-out worked with no drama, no excuses and no compromises. The #ram1500 Rebel was the vehicle the Four Wheeler judges overwhelmingly chose not only as the 2016 Four Wheeler Pickup #truck of the Year, but the vehicle they’d most like to take home.”
The competition takes place over five days and 1,000 miles, providing the panel of seven judges an opportunity to experience every plausible condition from city gridlock to technical trails. Judges tested each vehicle’s performance, comfort and design.
“The #ram Rebel offers an aggressive off-road-style package on our successful #ram1500 platform and this award from Four Wheeler magazine endorses its combination of engineering and design,” said Bob Hegbloom, Head of #ram Brand, FCA - North America. “We’re pleased this opinion-leading off-road enthusiast publication recognizes the Rebel as its #pickup #truck of the Year.”
The #ram Rebel brings one-of-a-kind, off-road design to the full-size #truck segment with unique design cues and can-do attitude backed by #ram #truck engineering. Equipped with a factory lift, 33-inch tires, standard air suspension, Bilstein shocks, skid plates, tow hooks and other off-road-ready features, the #ram1500 Rebel appeals to the #truck owner looking for a less beaten path.
The #ram1500 offers buyers best-in-class 29 mpg fuel efficiency, advanced technology and unique features without sacrificing capability. #ram1500 – the most recognizable #pickup on the road – marks a milestone for #ram as this #truck delivers a truckload of pioneering and fuel-saving systems. Equipped with a choice of engines, including the award-winning 3.0-liter EcoDiesel, the legendary 5.7-liter HEMI® V-8 engine or the Pentastar V-6, the #ram1500 offers the best powertrains in the industry.
The 2016 #ram1500 Rebel starts at $42,790 not including $1,195 destination charge.
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