Press Release
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january 19, 2016 - Honda Auto
Honda’s cycling special ‘Active Life Concept’ to make UK debut at the Triathlon Show: 2016
Honda (UK) will use the #triathlonshow: London 2016 (ExCel London from 11th – 14th February 2016) to introduce its cycling special ‘Active Life Concept’ to the #uk public for the first time.
The #concept aims to demonstrate both Honda’s customer-centric innovative thinking and the incredible versatility and load space of the #honda Civic Tourer, proving that utility and style can work together hand in hand for customers living an active lifestyle.
Making the very most of the Tourer’s class-leading cargo space and its low loading height, the Active Life #concept features an integrated smart loading rack capable of transporting two bicycles, with a retractable arm which can be extended for easy bike repair and maintenance. Further clever storage solutions for the touring cyclist include a toolbox, bottle holder, water tank and front wheel holder, all integrated within the boot’s side lining; as well as a special aero shape roof box to accommodate essentials such as shoes and helmets. Other maintenance essentials include a built-in air pump, a large light and extendable shade over the tailgate, and a retractable bench.
This accessorised interior is complemented by a sleek and sporty exterior, further reflecting the active lifestyle of the target customer. A custom blue paint finish with a lower gun-metallic gradation and silver roofline help accentuate the Tourer’s sleek styling and aerodynamic design, while new 18-inch alloy wheels and a custom design rear bumper further highlight its sporty character.
The customised blue theme continues with the detail inside. The steering wheel and gear shift feature blue stitching; while the front seats, combining suede and leather, feature a carbon tape with blue piping running along the centre and upper outer areas of the seat, continuing into the suede door lining. The sporty look is topped off inside with the black roof lining found in the current Civic Sport and Civic Type R models.
Honda (UK) will be one of the headline sponsors for the #triathlonshow: London 2016, being held at ExCel London from 11th – 14th February 2016. As well as debuting the #civictoureractivelifeconcept, #honda will also display its entire line-up of new cars – the HR-V, Jazz, CR-V, Civic Tourer, Civic five-door and Civic Type R models - all set up to highlight the very many versatile and practical solutions that they have to offer. Visitors will also be able to experience the CR-V, HR-V and Civic Tourer first hand on a test drive track facility on site.
Phil Crossman, Managing Director for #honda (UK) comments: “This amazing #concept takes the Civic Tourer’s already incredible practicality and versatility to another level, with several extremely clever solutions to make the very most of its tardis-like interior space. While just a design study with no plans for mass production at this stage, it does go to show how our cars are ideal for customers with an active lifestyle, and we’re looking forward to hearing what visitors to the show think of it.”
Honda will also be offering younger visitors to the show the chance to try motorcycling for the first time, with the ‘My First Licence’ experience. Designed for 5-11 year olds, and always very popular, budding young riders will hop on to a restricted 50cc motorcycle under the guidance of highly-experienced trainers to learn the basics in a safe and controlled environment. All equipment required will be provided, and once proficient each trainee will take away their very first license – a replica of that received by an adult when they pass their test.
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