press release
14KB
january 14, 2016 - Puma
Puma revisits two icons - The classic Suede and Basket classic for spring-summer ‘16
Press release available only in original language.
For Spring-Summer ’16 PUMA’s iconic Suede and #basket styles return to the streets. Inspired by milestones in the brand’s rich sporting history, these classics are certified streetwear staples that play an essential part in every sneakerhead’s shoe rotation.
Since it’s birth in 1968, the #puma Suede has enjoyed an amazing run as both a benchmark for footwear design and a cultural artifact from one of the most progressive and historically significant eras of the twentieth century. Made famous by athletic greats - 60’s trackstar Tommie Smith and 70’s basketball legend Walt "Clyde" Frazier, the Suede hit new levels of fame during the '80s dawn of b-boys and hip hop beats, taking over New York City blocks. The Suede sneaker pairs perfectly with PUMA’s core Archive Logo Tees and Sweat Pants for a ready to wear urban vibe.
A bona fide brother of the #puma Suede, the #basket rapidly moved its way up the style roster by opting for polished all-over leather. The #basket scored through many a practice round and pick up game before the hip-hop scene adopted it. During the ‘80s, the legendary shoe took over New York City and became as well known for toe tapping to funky beats as dunking on court. Styled with luxe sportswear and hip-hop swagger, the #basket was transformed from an everyday court classic into a pop culture legend. That’s why the #basket matches PUMA’s jersey inspired casual wear. Pair with a Football Track Jacket or Story Dress for that hot off the pitch sportswear look.
The latest iteration of the #puma Suede and #basket are as fresh as ever. The classic silhouettes exhibit stylish looks while maintaining their practical elements. Leather and Suede uppers with perforated detailing at mid-foot partnered with lace closure ensure both shoes feature a snug fit. Grippy rubber outsoles hark back to the shoes legacy on the streets and basketball courts and of NYC.
The famous pair remain two of PUMA's most epic sport-inspired styles with their rich materials and streetwise swagger guaranteeing their enduring appeal for generations on.
Now available at #puma.com, #puma Stores and lifestyle retailers globally.
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