Press Release
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january 11, 2016 - Opel
Award-winning 2015: Opel Wins Host of Trophies and Titles
- From #adam to #zafira Tourer: #opel models win over customers and expert juries
- Highlight of year: New #opel #astra awarded Golden Steering Wheel 2015
- Umparken im Kopf: Successful ad campaign, brand presentation and organization
Rüsselsheim. Right at the beginning of the year, the #opel #zafira Tourer 1.6 CNG led the way for the influx of awards in 2015 when it was named most environmentally friendly van by the environmental institueÖkotrend – for the third time in a row (combined fuel consumption and CO2 emissions: 4.7 kg/7.2 m3 H-Gas per 100 km, 129 g/km). A few days ago, it even captured its fourth consecutive title. But the versatile natural gas #van was just the harbinger of a multitude of prizes that shows:
For the second year in a row, the #opel #adam won the respected trade magazine auto motor und sportReaders’ Choice Award The Best Cars in the mini-car category; hard on the heels of this followed theBlogger #auto Award 2015. And with their exemplary residual values, the #opel #adam and #zafira Tourer both took the number one spot in their category in the Value Champion 2015 awards granted by Auto Bild und the independent service provider Schwacke.
Readers of the consumer magazine Guter Rat and the magazine SUPERillu named the Opel Corsa theMost Sensible Car 2015. The new edition of the small bestseller also won the Car of the Year Award in Romania, Greece and Serbia – just one example of the many national awards the #corsa collected around Europe. And transnationally, it was awarded the internationally renowned prize Best Buy Car of Europe for 2015 by the AUTOBEST expert jury.
Trade magazine Firmenauto and independent service provider DEKRA once again named the MokkaCompany Car of the Year. And Opel’s light commercial vehicles again proved to be compelling, with the #movano and #vivaro winning prizes including the Plus X Award. They captured the coveted innovation title in different categories, as did the newly introduced #opel #karl and #zafira Tourer. This means #opel has been the “Most Innovative Brand” at the Plus X Award since 2012. In Austria, the #opel #vivaro was named Fleet Car of the Year, while the VerkehrsRundschau and Trucker-tested #movano was Green #van 2015 as well as the defects dwarf in the DEKRA Used Car Report, where it won the transporter class.
auto motor und sport also handed the sporty #adam S (combined fuel consumption and CO2 emissions: 5.9 l/100 km, 139 g/km) the Autonis Award. The brand-new #astra was the highlight of Opel’s year and of the brand’s awards collection. Opel’s compact class bestseller swept the scene across Europe, also winning national Car of the Year, Best Choice and Family Car titles – and ultimately the Golden Steering Wheel 2015 from Auto Bild and Bild am Sonntag. Opel’s youngest compact class generation is lighter and more dynamic while featuring state-of-the-art technologies. For example IntelliLux LED®: the AUTOBEST jury awarded #opel the SAFETYBEST 2015 prize for the adaptive LED matrix light. Another example is OnStar: in the spring, Auto Bild and Computer Bild recognized the trendsetting technology with the Connected Car andPioneer Award; in the UK, the personal connectivity and service assistant received the Auto Express Technology Award and the BusinessCar Techies Award.
Top publicity for top products: Campaigns and organization that promise success
But it wasn’t only the new #opel models themselves that got customers and experts excited. The way the company communicates these to the public is also obviously prizeworthy.
The Gesamtverband Kommunikationsagenturen GWA e.V. (Association of Communications Agencies) awarded the GWA Effie in Gold, Germany’s top marketing prize, to #opel for the “Umparken im Kopf” advertising campaign. The bold campaign alone has already brought #opel and the lead agency Scholz & Friends over 30 awards including the Grand Prix from Econ Forum’s Jahr der Werbung for the best campaign of the year. The #opel PR team was named Communications Team of the Year 2015 at theEuropean Excellence Awards. And the company is also ideally positioned in terms of organization. TheVerband der deutschen Automobilindustrie (Association of the German Automotive Industry) also confirmed this, granting #opel the VDA Logistik Award 2015 for the company’s exemplary logistics solutions. So the foundation for continued success in 2016 is firmly in place.
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