Cookie Consent by Free Privacy Policy website Nike - Retro basketball style with new swagger
january 07, 2016 - Nike

Nike - Retro basketball style with new swagger

Press release available only in original language. 

Nike Sportswear’s basketball-inspired #nike #air collection revamps on-court icons.

Nike #air #force 1 Pivot, #nike #air Pivot Jogger, #nike #air Pivot Crew

Nike #air technology debuted in #nike running shoes in 1978, an era in which basketball courts were dominated by athletes whose irreverent personalities were displayed by their creative play and the way in which they personalized their game-time attire through original styling, statement hairstyles and more. In 1982, the year that #nike #air was introduced to basketball, they added a seminal piece to their aesthetic arsenal: the Air #force 1, which soon evolved into an on- and off-court accessory that reflected its wearer’s obsession with the sport. 

Nike Sportswear revisits and evolves both the era’s bold look and its unconventional attitude with the #nike #air collection, a fresh take on hardwood icons inspired by the game’s modern legends—the next generation that competes without fear and with style. The iconic #air #force 1 updates to pair with the apparel. Length and layering are modified with a contemporary eye. Curved hems evoke the un-tucked jersey of the 1977 Marquette University national championship team, while media-friendly pockets keep phones and keys safe and at hand, underscoring that while tube socks and prickly polyester are no longer the norm, audacious athletes still govern the game.  

Nike #air Pivot Hoodie: Short sleeves allow for seamless layering over the #nike #air Pivot Top. Four stars connect to the four quarters in a game, while the hoodie’s lines are inspired by the angles on the court.

Nike #air Pivot Crew: The fit of the iconic un-tucked basketball jersey, with its longer length and curved hem, gives this soft cotton crew retro appeal. The free-throw line inspires the graphic, while five stars represent the five players on each team.

Nike #air Pivot Jogger: The fast-paced “blur” of the city provides graphic inspiration for this slim, tapered pant.

Nike #air #force 1 Pivot: The classic 1982 hoops shoe is updated with limited-edition design elements, including a stripe at the midsole and star clusters on the tongue and heel.

The Spring 2016 #nike #air collection is now available in select #nike retailers and on nike.com/nikeair. 

You might be interested in

july 12, 2017
july 15, 2016
march 21, 2016

Michael Jordan’s big league dreams are well documented. In 1994, he returned to the diamond to chase a childhood dream — an effort...

The introduction of Zoom #air in the mid-1990s propelled #nike running footwear to a new place — one predicated on speed and requi...

Press release available only in original language. Back in ’77, an irreverent young company released an ad declaring: “Beating the...