february 04, 2016 - Nissan

Nissan to produce new crossover based on Kicks Concept

  • The official name will be #nissan Kicks
  • Vehicle will be sold globally, starting with Latin America, with ongoing studies for other regions
  • R$ 750 million ($192 million) investment to manufacture the model in Resende, #riodejaneiro State
  • Nissan's decision follows the #concept vehicle's success during the 2014 São Paulo Motor Show and the 2015 Buenos Aires Motor Show
  • 600 new jobs and second shift to be created after start of production

RIO DE JANEIRO, Brazil – #carlosghosn, president and chief executive officer of #nissan Motor Co., Ltd., today announced that the brand will produce a new #crossover that will be sold globally, starting with Latin American markets from 2016.

The new model was inspired by the #kicks #concept car presented at the 2014 Sao Paulo Motor Show, and it will retain the #kicks name for the production version.

Following an investment of R$ 750 million ($192 million), the #nissan #kicks will be produced at Nissan's Resende Industrial Complex in #riodejaneiro State. The facility was inaugurated in 2014 and currently produces compact vehicles March and Versa. After the start of production, #nissan expects to hire 600 new employees and start a second shift in Resende facility.

"Nissan invented the first #crossover in 2003, with the Murano," said Ghosn. "Since then, we've established our global #crossover leadership with vehicles like JUKE, Qashqai and X-Trail – which have been great successes. The #kicks will bring Nissan´s unique #crossover expertise to more regions."

At the unveiling, José Valls, chairman of #nissan Latin America, said that compact crossovers are very attractive to Latin American customers.

"With #nissan #kicks, we will go beyond the obvious to pack a punch with a strong design statement and the performance that our customers crave," said Valls. 

The #nissan #kicks #concept debuted at the 2014 São Paulo Motor Show, followed by a showing at the 2015 Buenos Aires Motor Show. The #kicks prototype marked the evolution of the Extrem #concept vehicle originally presented in Sao Paulo in 2012. Since then, #nissan has continued to explore Brazilian and Latin American cultures, styles and colors within the vehicle design and development process.

"When our team from #nissan Brazil team collaborated with our colleagues in Japan to create the #kicks #concept vehicle, which was inspired by our country and culture, the result was extraordinary," said Francois Dossa, president of #nissan Brazil. "And now, we're excited that our manufacturing team in Resende is preparing to build it with top-notch Japanese precision."

Led by Nissan's Global Design Center in Japan, the #kicks #concept was conceived through a collaboration between #nissan Design America (NDA) in San Diego and #nissan Design America - Rio (NDA-R), the company's local satellite design studio. The teams currently are engaged in the design and development of the production model.

As well as its introduction in Latin American markets, ­Nissan continues to study the business case for launching #kicks in other regions, underlining the brand's commitment to global #crossover leadership.