RIO DE JANEIRO, Brazil – #carlosghosn, president and chief executive officer of #nissan Motor Co., Ltd., today announced that the brand will produce a new #crossover that will be sold globally, starting with Latin American markets from 2016.
Following an investment of R$ 750 million ($192 million), the #nissan #kicks will be produced at Nissan's Resende Industrial Complex in #riodejaneiro State. The facility was inaugurated in 2014 and currently produces compact vehicles March and Versa. After the start of production, #nissan expects to hire 600 new employees and start a second shift in Resende facility.
"Nissan invented the first #crossover in 2003, with the Murano," said Ghosn. "Since then, we've established our global #crossover leadership with vehicles like JUKE, Qashqai and X-Trail – which have been great successes. The #kicks will bring Nissan´s unique #crossover expertise to more regions."
At the unveiling, José Valls, chairman of #nissan Latin America, said that compact crossovers are very attractive to Latin American customers.
The #nissan #kicks #concept debuted at the 2014 São Paulo Motor Show, followed by a showing at the 2015 Buenos Aires Motor Show. The #kicks prototype marked the evolution of the Extrem #concept vehicle originally presented in Sao Paulo in 2012. Since then, #nissan has continued to explore Brazilian and Latin American cultures, styles and colors within the vehicle design and development process.
"When our team from #nissan Brazil team collaborated with our colleagues in Japan to create the #kicks #concept vehicle, which was inspired by our country and culture, the result was extraordinary," said Francois Dossa, president of #nissan Brazil. "And now, we're excited that our manufacturing team in Resende is preparing to build it with top-notch Japanese precision."
Led by Nissan's Global Design Center in Japan, the #kicks #concept was conceived through a collaboration between #nissan Design America (NDA) in San Diego and #nissan Design America - Rio (NDA-R), the company's local satellite design studio. The teams currently are engaged in the design and development of the production model.
As well as its introduction in Latin American markets, Nissan continues to study the business case for launching #kicks in other regions, underlining the brand's commitment to global #crossover leadership.
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