Mercedes-AMG #dtm Team will line up again with the #euronics Mercedes-AMG C 63 #dtm in 2016
Mercedes-Benz and #euronics Deutschland eG will continue their successful #partnership during the 2016 #dtm season. A Mercedes-AMG C 63 #dtm, bearing the #euronics brand name, will again be in the line-up when the opening race gets under way at the beginning of May in Hockenheim, as was announced by Mercedes-Benz and #euronics in a joint statement at Stars & Cars in Stuttgart. The two companies which have their roots in the same German state have successfully worked together since the start of the 2013 #dtm season and will commence their fourth #racing season in 2016.Jochen Mauch, Division Head of Marketing/eCommerce #euronics Deutschland eG: “We hoped that our brand and reputation would benefit from our involvement when we became the main #sponsor of the Mercedes AMG #dtm Team back in 2013. We now know today that the joint venture has been a complete success, so it was only natural for us to continue as title sponsors in 2016. We are already looking forward to seeing plenty of exciting, competitive #racing and want to wish the Mercedes-AMG #dtm Team all the best for a successful season.”Ulrich Fritz, Head of Mercedes-AMG #dtm: “We are very pleased that #euronics has decided to continue our excellent #partnership for another year. It’s just terrific to see a #sponsor identifying with our commitment to motor #racing and using it for marketing purposes. I always like to remember, for example, the #euronics ad in which a #mercedesamgc63dtm plays the leading role. Something like that is obviously very special for us too.”
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