december 11, 2015 - Frag

Frag presents Popit Pop-Up

Frag is presenting Popit Pop-Up in the inspiring setting of the Olivieri Brera showroom in Largo Treves 2, with a selection of distinctive, ironic and eclectic items. Popit Pop-Up will be on display from 3 to 17 December.

The stars of the display are the Popit poufs designed by Analogia Project, iconic items reinterpreted by 5 designers who work alongside Frag: Ferruccio Laviani, Alessandro Dubini, Busetti Garuti Redaelli, Mist-o, and the Analogia Project team itself. They were given carte blanche to interpret these items in their own individual styles.

The result – 5 brand new designs of unique brilliance: Ferruccio Laviani plays with splashes of colour, as if on a blank canvas; Alessandro Dubini displays Celtic inspiration, transforming the Popit into a “Highlander Pouf” with liberal use of tartan; and Busetti Garuti Redaelli pay tribute to Frag’s leatherworking skills with a display of tools used in the craft, shown in a bell jar. The Mist-o offering is inspired by nature, with a delicate brass leaf supported on a slender stem to provide protection from rain or sun, while Analogia Project takes its cue from the animal kingdom with a creation featuring two long horns and aptly named ‘My Deer’.

In October Frag embarked upon a collaboration which is bringing selected creations to the Olivieri Brera showrooms, the shop window of the company, which specialises in systems for both the living and sleeping areas. The showrooms will exhibit a number of products from the Frag catalogue, including classics, best sellers and an appealing range of new items.

- Photogallery (61)

Popit Pop-Up - Busetti Garuti Redaelli

3543x2362, 1MB

Popit Pop-Up - Alessandro Dubini

3543x2362, 3MB

Popit Pop-Up - mist-o

3543x2362, 851KB

Popit Pop-Up - F.Laviani

3544x2362, 1MB

Popit Pop-Up - Analogia Project

3543x2362, 2MB

Popit stool-pouf_by Analogia Project_1

2662x2191, 508KB

Popit - Analogia Project - Ambientata

2362x2043, 3MB

Popit stool-pouf_by Analogia Project_2

3022x2015, 525KB

Sofy_armchair_by Busetti Garuti Redaelli_2

2272x2883, 705KB

Sofy_armchair_by Busetti Garuti Redaelli_1

2852x2939, 757KB

Gavi_3_Calvi Brambilla

2178x2100, 2MB

Gavi_2_Calvi Brambilla

1181x1388, 222KB

Gavi_1_Calvi Brambilla

5440x4080, 6MB

Aileron_poltroncina_design_Christophe Pillet (02)

1333x1389, 829KB

Aileron_design_Christophe Pillet (1)

1310x1310, 869KB

Bella_P_G. e R. Fauciglietti

2126x2835, 2MB

Bella_G. e R. Fauciglietti

2126x2835, 2MB

Bak_valet stand_by F.Laviani

2539x3671, 563KB

Bak stand Mirror_Ferruccio Laviani

2657x3543, 726KB

Frag @ Olivieri Brera_1

7360x4912, 19MB

Frag @ Olivieri Brera_4

4912x7360, 24MB

Frag @ Olivieri Brera_6

4486x6870, 20MB

Frag @ Olivieri Brera_2

4912x7360, 20MB

Frag @ Olivieri Brera_3

4912x7360, 17MB

Frag @ Olivieri Brera_5

7360x4912, 22MB

Ponza_S_designer_Gordon Guillaumier

3066x3543, 2MB

Ponza_designer_Gordon Guillaumier

2488x3543, 3MB

Ponza_L_designer_Gordon Guillaumier

3117x3543, 3MB

Ponza_POUF_designer_Gordon Guillaumier

3574x3543, 3MB

Aki_design_Giopato&Coombes

2592x2752, 834KB

Gozo L_StillLife_2_Gordon Guillaumier

1181x986, 113KB

Gozo L_StillLife_1_Gordon Guillaumier

1181x986, 2MB

Latina_1_Still life_Graziella e Renzo Fauciglietti

354x472, 21KB

Latina HP_Still life_Graziella e Renzo Fauciglietti

2362x3150, 382KB

Latina L_Still life_Graziella e Renzo Fauciglietti

1181x1093, 86KB

Latina_Still life_1_Graziella e Renzo Fauciglietti

2126x2835, 313KB

Lilly_M.Di Fonzo_2

2435x3543, 2MB

Lilly_M.di_Fonzo_3

2251x3543, 2MB

Lilly_M.Di Fonzo_1

571x907, 142KB

Dindi_chair_by M.di Fonzo

2315x3474, 639KB

Musa P_design_Michele di Fonzo (1)

2103x2362, 1MB

Musa_design_Michele di Fonzo

2180x2362, 662KB

Darling_N. Coates

3883x4766, 2MB

Darling_3_N. Coates

4270x4808, 2MB

Darling_4_N. Coates

4486x4764, 2MB

Darling_2_N. Coates

4226x4725, 2MB

Nisida_StillLife_2_Calvi e Brambilla

3328x4992, 463KB

Nisida_Still Life_1_Calvi e Brambilla

5410x7210, 840KB

Nisida_Still life_3_Calvi e Brambilla

3328x4992, 1007KB

Nisida_Still life_5_Calvi e Brambilla

2682x3543, 3MB

Nisida_Still life_4_Calvi e Brambilla

2874x3543, 3MB

Leros_1_P. Bestenheider

1772x2361, 875KB

Leros_2_P. Bestenheider

1772x2657, 1MB

Heta pouf_design_Philippe Bestenheider

2493x2362, 1MB

Heta_design_Philippe Bestenheider (4)

1902x2362, 2MB

Heta_design_Philippe Bestenheider (3)

2855x2362, 1MB

Popit Pop-Up - design Busetti Garuti Redaelli

2362x3543, 213KB

Popit Pop-Up - design Ferruccio Laviani

2362x3543, 260KB

Popit Pop-Up - design mist-o

2362x3543, 217KB

Popit Pop-Up - design Alessandro Dubini

2362x3543, 335KB

Popit Pop-Up - design Analogia Project

2362x3543, 367KB

- Documents (13)

Analogia Project

83KB

Bestenheider

65KB

Busetti Garuti Redaelli

82KB

Coates

114KB

Ferruccio Laviani

109KB

Gavi

117KB

Gozo

109KB

Lilly

56KB

M.di Fonzo

73KB

Pillet

115KB

Ponza

82KB

Press Release

426KB

Tilos e Leros

103KB

Related news

may 06, 2020	april 30, 2020	april 09, 2020
Chairs and armchairs: best sellers for residential and contract spaces	Re-opening	Frag and Dainelli Studio: a successful partnership
Comfort and style, contemporary lines, attention to detail, essential shapes and timeless materials, are the elements that define ...	Dear Customer,we hope you are all well, it is the most important thing at the moment.Here in Italy the situation is finally improv...	The meeting between Frag and Dainelli Studio is recent, the collaboration was born in 2018 when the designer duo presented three p...
Design	Corporate Design	Corporate Design
#design #interiordesign #furnishing #frag	#corporate #design #open #frag	#corporate #design #interiordesign #furnishing #partnership #frag
Download all	Download all	Download all
9 1	1	5 1

You might be interested in

april 24, 2019	march 28, 2019	september 21, 2016
Frag @ Salone del Mobile 2019	Frag - Preview – Salone del Mobile 2019, Milan 9-14 April Pavilion 16 Stand D51-D55	Frag \| Focus Dining Room. I prodotti della collezione 2017 disegnano una zona dining ricercata, elegante e al tempo stesso accogliente
Milan Furniture Fair 20194-9 AprilPavilion 16, Stand D51-D55 Compositions, combinations, material and color combinations. The #fra...	The #frag universe continue to expand, with compositions and combinations of material, style and colour. #frag is creating not jus...	Press release available only in original language. Frag \| Focus Dining RoomI prodotti della collezione 2017 di #frag disegnano un...
Design	Design	Design
#show #salonedelmobile #design #milandesignweek #milan #frag #presskit	#product #show #salonedelmobile #design #interiordesign #furnishing #people #milandesignweek #milan #frag #analogiaproject #motif	#show #design #interiordesign #furnishing #accessory #kitchen #frag
Download all	Download all	Download all
31 2	4 1	6 3