Press release
122KB
december 10, 2015 - Kia
Five-star safety ratings for all-new KIA Optima and Sportage
- Both new #kia models achieve maximum Euro NCAP safety rating
- Range of advanced new safety assist technologies for greater hazard avoidance
- Stronger bodyshells for new #kia models, made of tougher, lighter steel
(SEOUL) December 7, 2015 – The all-new #kia #optima and #kia #sportage have both been awarded the maximum five-star crash safety rating by Euro NCAP in the latest round of safety testing.
Both the #optima and #sportage scored particularly highly for adult protection, scoring 89% and 90% respectively, with child occupant protection also rated highly at 86% for younger #optima passengers and 83% for those in the #sportage.
The #optima was praised in particular for its ability to offer uniformly high levels of protection to all occupants during the frontal offset test and in the #event of a side barrier impact, no matter the size of passenger or where they were sitting in the car. The #sportage – KIA’s European best-selling compact crossover – was also commended for its ability to protect passengers of different statures in all seats, scoring particularly highly in the demanding side pole test.
As a means of offering the best possible protection to occupants, active safety assist technologies are key features in new #kia models, resulting in both cars scoring 71% in the ‘Safety Assist’ category – an increasingly important part of NCAP’s independent testing process.
High-tech active safety features
The all-new #optima and #sportage are two of the most high-tech models ever created by #kia Motors, each offering a wide range of active safety technologies designed to help drivers avoid a collision or mitigate the impact of one.
Vehicle Stability Management (VSM) in each car ensures stability in a wide variety of conditions, particularly if the driver needs to brake while cornering, through careful control of the Electronic Stability Control (ESC) and electric motor-driven power steering. VSM and ESC are activated as soon as each car’s sensors detect a loss of traction, helping the driver remain safely in control of their vehicle.
Depending on the market, both new models are available with a variety of optional safety technologies, including:
- Autonomous Emergency Braking (AEB), which employs a long-range radar detection system to detect a potential collision with another vehicle or pedestrian and help bring the car to a halt
- Lane Keeping Assist System (LKAS), which detects the car’s position in relation to lane markings and takes automatic corrective action if it senses the car starting to draft without the use of indicators
- High Beam Assist (HBA), which automatically adjusts headlamp range according to other vehicles and road conditions
- Speed Limit Information Function (SLIF), displaying the speed limit in the driver’s instrument cluster based on cameras detecting roadside signs
- Blind Spot Detection (BSD), with a visual warning in the door mirror when another car enters the driver’s blind spot
- Rear Cross Traffic Alert (RCTA), which warns against other cars driving behind the vehicle in car parks while reversing.
The all-new #optima is available with Advanced Smart Cruise Control, which automatically adjusts the car’s speed to maintain a safe distance from the vehicles in front.
Stronger bodyshell design ensures greater passive safety
The structures of the all-new #optima and #sportage are significantly stronger than the models that they replace, largely due to the more widespread use of stronger Advanced High Strength Steel (AHSS).
50% of the bodyshell of the all-new #optima is now made up of AHSS – representing a 150% increase over that of the previous car (20%) – and boasts a 450% increase in the amount of structural adhesive used. The result is that torsional rigidity has been improved by 50% over the model that it replaces, while the body shell is also 8.6 kg lighter. The #sportage boasts an even more extensive application of AHSS, rising from 18% of the bodyshell in the third-generation model to 51% in the new fourth-generation #sportage. By dramatically strengthening the core structure of the new #sportage, torsional rigidity has been improved by 39% from one generation to the next.
Passive safety is further ensured with airbag protection for all passengers and the standard fitment of ISOFIX child-seat tether and anchor points in the second row, to safely secure younger passengers.
KIA Optima - Euro NCAP
1920x1080, 747KB
KIA Optima
3456x2304, 2MB
KIA Sportage - Euro NCAP
5184x3456, 3MB
KIA Sportage
3190x2126, 874KB
Related news |
||
|
|
|
december 28, 2022
|
april 27, 2022
|
january 04, 2021
|
|
Five Kia models named the best in their respective segmentsNinth consecutive win for #soul marks the longest running streak for a ... |
Kia to make Niro Plus ‘purpose-built vehicle’ (PBV) available in KoreaKia to bring Niro Plus #taxi model for Korean #taxi operator... |
Kia’s global sales total 2.61 milllion units in 2020, down 5.9% y/y : #korea sales increased 6.2%; sales overseas dropped 8.7%Dece... |
Download all 
You might be interested in |
||
|
|
|
december 30, 2020
|
april 09, 2020
|
march 30, 2020
|
|
Prestigious awards acknowledge #design excellence of Kia brandK5 sedan and Sorento #suv on-sale in several regions around the worl... |
Kia #telluride SUV crowned World Car of the YearKia #soulev electric crossover named World Urban Car(SEOUL) April 8, 2020 – Kia Mo... |
Major design accolade for Kia’s new urban crossoverAll four models in Ceed family now recognized with Red Dot awardsPrize brings K... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness