Luxury brand experience space ‘INTERSECT by Lexus’ opens in Dubai

On December 8, 2015, #lexus international held an opening ceremony for #intersectbylexus – #dubai, the first #lexus luxury brand experience space located outside of Japan. 

Brussels, Belgium -  #intersectbylexus is a unique luxury space where people can experience #lexus without getting behind a steering wheel. Neither a dealership, nor a traditional retail space, guests can engage with #lexus while “connecting with the city, and intersecting with other people and cars”. The first #intersectbylexus opened in Tokyo’s Minami Aoyama district in August 2013. 

INTERSECT BY #lexus - #dubai is located at the heart of the #dubai International Financial Center (DIFC), and offers a relaxing yet stimulating space for people seeking diverse luxury lifestyles enriched by #design, art, fashion, culture, film, music and technology.
 INTERSECT BY #lexus - #dubai is composed of two floors. The lower floor features a garage and exhibition space for #lexus concept vehicles and art installations, while the upper floor provides a lounge, a restaurant, a library lounge, and a shop for CRAFTED FOR #lexus (www.crafted-for-lexus.com) lifestyle items.
 These spaces will host workshops, exhibitions, and events, acting as the launching point for diverse brand activities. #intersectbylexus will be further expanded into the global scene, with a space in New York currently being planned.
 Both #intersectbylexus experience spaces have been designed by Masamichi Katayama, the world-renowned designer and founder of #interiordesign firm Wonderwall. They are designed to embody the #lexus brand, and provide a brand experience with surprise and inspiration unique to #lexus.