Cookie Consent by Free Privacy Policy website United Colors of Benetton - One woman for all. All women for one
november 27, 2015 - Benetton

United Colors of Benetton - One woman for all. All women for one

"One woman for all. All women for one." This is the
message of the new United Colors of Benetton campaign, to be launched
November 25th, on the occasion of the UN International Day for the
Elimination of Violence against Women. It is an important statement
that fits with the Italian brand’s new sustainability strategy, focused on
the empowerment of women worldwide.
The campaign shows three young women, each ready to perform a wide
range of occupations – from doctor to artist, from student to athlete,
from soldier to mother– that all women should be able to pursue and
master during their lifetimes, according to the principle of equal
opportunities for all women and men in the world.
A woman wearing an orange dress stands out at the center of each
campaign image - a call both for unity in the fight for gender equality
and a reference to Orange the World, a 16-days campaign by the United
Nations - starting November 25th - that will act as a call to action against
gender-based violence.
This campaign is not just kind. It is necessary. Today one in three
women experience some form of physical or sexual violence, often
perpetrated by their intimate partners. Some 700 million women were
married when they were under 18, almost one third of them before
turning 15. Just over 130 million girls and women have experienced
some form of genital mutilation.
These are not just human rights violations. They are the most visible
outcomes of a silent form of gender discrimination that interferes with
the progress of our societies: in fact, violence against women makes it
more difficult to eradicate poverty, combat the spread of HIV/AIDS and
attain peace and security. Non-discrimination is, therefore, a key goal
on the way to end gender-based violence.
The orange dress featured in the campaign, a garment that is also part
of A Collection Of Us by Benetton, will be on sale only on benetton.com,
starting November 25th. The proceeds will be entirely donated to UN
Women, the UN agency for gender equality and women empowerment
and a partner of United Colors of Benetton, which in 2014 already
developed a powerful campaign to raise awareness about gender-based
violence.

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