Cookie Consent by Free Privacy Policy website Stella Artois delivers a star-filled holiday season by inspiring consumers to “give beautifully”
november 05, 2015 - Anheuser Busch

Stella Artois delivers a star-filled holiday season by inspiring consumers to “give beautifully”

Stella Artois inspires consumers to “Give Beautifully” this holiday by filling the season with star-filled experiences, inspired gift ideas and one-of-kind celebrations. The holidays and the stars have long been a cornerstone of the #stellaartois story, and this season, the brand is giving a piece of that legacy back to people around the country. “Originally named after the holiday star and crafted as a gift for the town of Leuven, Belgium, #stellaartois has a rich and storied heritage that we are proud to share with fans this holiday season,” said Ricardo Marques, vice president, #stellaartois. “Since the beginning, our brand has been uniquely tied to stars and the holiday season, so we thought it fitting to give beautifully to others – and encourage them to do the same – during this very special time of year.” Today’s announcement marks the first of many seasonal surprises for the brand’s “Give Beautifully” holiday initiative. Stella Artois’ star-filled gifts to consumers include: • Curated giving: As Gilt’s first global #beer brand partner, #stellaartois will work with the luxury e- commerce site to curate a beautiful gift guide and unique shopping experience for fans online. Through Gilt.com/StellaArtois, consumers can choose from an assortment of giftable designer items to give to their loved ones, including the brand’s limited edition Holiday Chalice. • Giving the stars: City dwellers rarely get a chance to enjoy a starry night sky, but this season, #stellaartois will change that by giving the gift of stars to the city that never sleeps, New York City. “Stars by Stella Artois” is a first-of-its-kind immersive and interactive light installation hosted from December 9-12, 2015. • Artful giving: #stellaartois will mark its debut at the country’s premier art show, Art Basel Miami, with exciting new partnerships and by beautifully gifting show-goers. • The Gift of #stellaartois: #stellaartois will offer two unique gifting options for lager lovers this holiday season. First, for those seeking the perfect addition to a holiday celebration, look for the #stellaartois and #stellaartois Cidre Holiday Gift Packs. Each of the premium packaged gift boxes contains a special holiday bottle and a holiday branded chalice. • Custom Chalices: Fans of the iconic #stellaartois Chalice can give it a holiday makeover when they purchase a 12-pack of #stellaartois this season. Redeem a unique code found on the packaging at StellaArtoisHoliday.com for a personalized, engraved #stellaartois Holiday Chalice. To get in the holiday spirit and stay up to date with all the latest “Give Beautifully” star-studded surprises, visit www.StellaArtoisHoliday.com or follow @StellaArtois on social media.

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