Press release
7MB
october 21, 2015 - Absolut Vodka
Absolut Turns the Night Electrik with Launch of New Limited Edition Bottles
Absolut is proud to present its latest limited edition bottles,
Absolut Electrik. The metallic range - available in blue and
silver - evokes a feeling of energy capable of turning any
night Electrik. The launch continues Absolut’s mission to
transform the night by infusing it with creativity.
The twin bottle release is available in electrik blue and silver, with
semi-transparent coating creating see-through reflections. The
two colors represent Absolut’s signature cobalt blue and the electrical conductivity of
silver. When combined, the colors reflect an Electrik aesthetic reminiscent of flashing
lights and pumping beats.
Absolut Electrik follows the brand’s celebrated tradition of introducing end of year limited
editions, which push boundaries with their cutting-edge designs. Previous limited editions
have included The Andy Warhol Edition which transformed Andy Warhol’s original
Absolut painting onto the shape of the bottle and Absolut Unique which featured four
million uniquely designed bottles.
The Electrik bottles will launch with a global series of one-of-a-kind events as part of the
Absolut Nights platform, using the night as a creative canvas to push boundaries through
technology. Events will include a futuristic house party in Los Angeles, transforming typical
house party rituals, as well as an exploration into the future of nightlife in London, using
virtual reality.
“The energetic designs of Absolut Electrik bottles embody Absolut’s mission to transform in
the night beyond the ordinary. Building on the success of our current Absolut Nights
campaign, where we transformed various elements of nightlife in cities around the world,
we are now inspiring consumers to create their own Absolut Night at home.” Says Gaia
Gilardini, Global Communications Director, Absolut.
The limited edition features approximately two and a half million bottles, which will be
distributed world-wide starting from October 2015. For information on price and availability, please contact your local retailer.
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Absolut-Electrik_Silver_Packshot_Black-750ml_Original
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EOY15_Electrik_KeyvisualBTL_BLUE_landscape_Original
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EOY15_Electrik_KeyvisualBTL_SILVER_landscape_Original
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