Press release
122KB
september 30, 2015 - Citroen
New CITROËN C1 turns heads on smartphone too!
CITROËN is launching an innovative digital communications campaign for New C1, inviting people to get a close all-round look at the new model using their smartphones’ built-in gyroscope. This, the first operation of its kind from a carmaker, uses the Fyuse spatial photography application. You can check it out on http://fyu.se/u/citroën74435 and on the social network
As the first automaker to implement the Fyuse mobile application in their digital communications, CITROËN is taking an exciting and original approach to promoting its neat little #citycar, New C1, spotlighting all the car’s considerable virtues, starting with the Airscape sunroof.
The Fyuse application uses the #smartphone gyroscope (which detects movement of the device) for “spatial photography” purposes. In our case, this means you can view New C1 interactively from different angles by just swiping your finger on the screen or turning the #smartphone, for a novel and surprising 3D effect!
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