Press release
11KB
september 25, 2015 - Prada
Prada SS16 Women’s Fashion Show
On September 24, 2015 #prada unveils its Spring/Summer 2016 Women’s collection in the Via Fogazzaro show space in Milan.
Plastic sheets hang down acting as a virtual mold that defines the catwalk and seating areas, while the concrete ground area acts as the negative of the above scene.
The fiberglass and polycarbonate stalactites manipulate the proportions and perspectives of the brutal and industrial space. These alternating levels of views and transparencies introduce the guests to a blurred horizon.
A synthetic dawn spreads through the room radiating opalescent reflections. Iridescent lights shine through the ceiling highlighting the defined geometries of its modules.
Arranged in elliptical benches that are determined by the ceiling installation, they never perceive the room as a whole.
The wall, floor and seats, covered in concrete, emerge as a remnant, disturbing the boundaries between seating and catwalk.
prada-ss16-look-17
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