Press release
1MB
september 23, 2015 - Lotus
The new Lotus Evora 400 lights up Malaysian Night 2015 in London
- The largest #event celebrating Malaysian culture in the UK
- Lotus attended for the second year, showcasing the new Evora 400
- 53,000 people gathered in Trafalgar Square, London
For the 6th year, London hosted the most vibrant and important #event for Malaysian culture in the UK. On Friday the 18th September from noon to 10pm, Trafalgar Square became an open air market to celebrate Malaysian culture and its vibrant mix of music, food and entertainment.
As part of the DRB-HICOM Group, one of Malaysia’s leading conglomerates, #lotus renewed its participation in the #event for the second year running, after a previous successful attendance in 2014.
Jean-Marc Gales, Chief Executive Officer of Group #lotus plc, commented: “We were pleased to attend #malaysiannight once again in 2015. Events such as this are extremely important to #lotus, not only to reinforce our link with Malaysia but also to showcase our products within the heart of London as part of a rich celebration of global culture.”
Funded by the Malaysian External Trade Department (MATRADE), the #event saw 53,000 people converge on Trafalgar Square in the centre of London. The Malaysian Minister for Trade and Industry, Honourable Dato' Sri Mustapa Mohamed, and The High Commissioner of Malaysia to the UK, His Excellency Dato’ Ahmad Rasidi Hazizi, were also present to welcome the thousands of visitors and took time to visit the #lotus display featuring the new #lotusevora400.
The new model from #lotus further enhanced the #event as part of an impressive display on the North Terrace, in front of the National Gallery, overlooking Trafalgar Square. Visitors were invited to sit in the hand built car, experience the distinctive ambience and admire the handmade details within the cabin. Supported by the London-based #lotus dealer, Hexagon, interested parties also had the opportunity to enquire about booking a test drive and gain further information about how they might own a #lotus sports car, an iconic product of Norfolk, England.
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