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april 15, 2024 - Lancia
The New Lancia Ypsilon Italian tour has come to a successful end, having covered 12,000 km through 60 cities in 20 regions.The tour started in Milan last February, right after the official presentatio...
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april 12, 2024 - Lancia
Thanks to the collaboration with Cassina, Lancia is once again taking part at the Milan Design Week, the most important event of the year for this sector.In its exclusive New LANCIA YPSILON EDIZIONE L...
march 27, 2024 - Lancia
The web series "New Lancia Renaissance", which narrates the behind-the-scenes of the brand rebirth journey, is coming to an end.In episode 3 of the short film titled “New Lancia Ypsilon: a new era of ...
march 01, 2024 - Lancia
First official meeting between Lancia team, brand CEO and dedicated salesmen in Belgium and the Netherlands.Following Italy, Lancia is back to Belgium and the Netherlands, the first two European count...
february 23, 2024 - Lancia
The communication campaign of New Lancia Ypsilon is on air as of February 14 and is formed by the TV commercial, the print campaign, and a media plan adapted to all channels in digital, print, and out...
february 21, 2024 - Lancia
New LANCIA YPSILON EDIZIONE LIMITATA CASSINA – 1 di 1906 is on show at the first 100 Italian dealerships ready with the new Corporate Identity.Following the official reveal, the New Lancia Ypsilon emb...
february 15, 2024 - Lancia
Today, with the presentation of the New Lancia Ypsilon, the new era of Lancia begins.The New Lancia Ypsilon is making its debut as the New LANCIA YPSILON EDIZIONE LIMITATA CASSINA, a 100% electric ver...
february 06, 2024 - Lancia
Dear All, I am delighted to invite you to the Live Streaming of theNUOVA YPSILONEDIZIONE LIMITATA CASSINA - 1 di 1906press event on February 14thto discover the New Lancia Ypsilon,the first car of t...
february 02, 2024 - Lancia
Lancia Pu+Ra HPE triumphs in the "Concept" category of the Italian monthly magazine Quattroruote “Novità dell’Anno” award, with over 38% of the votes.After the awards received in Spain and France, Lan...
january 03, 2024 - Lancia
This is the second record year in a row for Lancia, with a volume growth of 9% versus previous year and the second highest market share ever of 14.9% in the B-segment.Lancia Ypsilon was the third best...
january 02, 2024 - Lancia
The fourth image of the New Lancia Ypsilon, which will be revealed next February in Milan, was unveiled today.The image showcases the car iconic round rear LED headlights, inspired by the legendary La...
december 13, 2023 - Lancia
The second image of the New Lancia Ypsilon, which will be revealed next February in Milan, was unveiled today.The image showcases the front of the car, characterized by the reinterpretation of the his...
december 13, 2023 - Lancia
The movie “Race for Glory”, the incredible true story behind the 1983 World Rally Championship, will be released on January 5th in the United States and Canada and in March in Italy.Lancia Rally 037 r...
november 28, 2023 - Lancia
Today, on Lancia 117th anniversary, the Renaissance of the Lancia brand begins with the first teaser image of the Lancia Ypsilon.Lancia Ypsilon will be revealed next February in Milan with the LANCIA ...
october 19, 2023 - Lancia
The new Lancia flagship will be produced at the Italian plant in Melfi.The car will arrive in 2026 and will be the second of the three planned in the Renaissance of the brand, which is progressing rap...
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