Press release
59KB
febbraio 01, 2023 - Asics
Announcement of Padel partnership ASICS X STARVIE
Comunicato Stampa disponibile solo in lingua originale.
To kick off the 2023 season, #asics and #starvie announce a long-term #partnership mutually strengthening their #padel business in Europe. #asics, the market leader in #padel footwear* and #starvie, one of the top #padel racket manufacturers worldwide, have combined expertise to create the ultimate head-to-toe experience on the #padel court.
With this #partnership, #asics will equip Starvie’s roster of top players on the pro tour including world #5 Bea Gonzalez and world #17 Javier Garrido, with apparel and footwear. #asics will also include the athletes and trainers in product development, to further deepen the brand’s credibility and expertise as the leader in #padel footwear.
Anthony Marguet, Category Director, CPS at #asics commented: “We are thrilled to partner with a brand like #starvie. Their experience building a credible business, with a global roster of top #padel athletes, combined with their commitment to delivering best-in-class #padel rackets and accessories, make them the perfect partner for #asics. Beyond their technical expertise with rackets and accessories, we see a true brand fit with shared values and beliefs and we look forward to a strong, successful #partnership.”
“For #starvie, this is a great opportunity to align with a leading sports brand worldwide. Our union with #asics represents a great step forward in #padel. We are excited to have #asics, one the world’s top sports brands become our Official Technical Sponsor. Together, we will combine our knowledge in design, manufacturing and advanced technology to improve the experience for #padel players. We will work together to achieve great successes and lead the market”, declares Jorge Gómez de la Vega, CEO #starvie.
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