novembre 21, 2017 - Nike

The untold story of the NIKE Air Max Plus

Comunicato Stampa disponibile solo in lingua originale. 

Some athletic shoes transcend their performance roots and become a cultural phenomenon. The #nike #airmaxplus, released in 1998, is one such shoe.

This unique addition to the Air Max dynasty defined the era in which it debuted as well as those that followed. On sale somewhere in the world for close to two decades without any downtime and released in hundreds of colorways and variations in construction that include leather editions, Ultra makeovers and slip-ons, the ultimate accolade for the #airmaxplus was an unofficial rebrand — in some territories it’s better known by the two letters, “Tn,” that represent the Tuned Air it debuted — and the moniker is now standard issue at street level.

While the silhouette’s cult stature is well known, its origin is less established. Designed by industry veteran Sean McDowell, the shoe combines an unlikely aesthetic influence with a trio of never-before-employed manufacturing techniques. Here, McDowell shares his memories of creating the classic runner.

More information on the press release

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