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H&M is pleased to announce that the 2017 Holiday campaign #film will star #nickiminaj alongside #jessewilliams and #johnturturro. Directed by #johanrenck, the #film tells a story of a parallel fantasy world filled with memorable characters and a universal message of caring for one another.
9 NOV, 2017 09:00 CET
A modern take on the classic fairytale, the #film centres around a heroic little girl who tracks down the evil brother of Santa Claus in order to save the holiday season from his selfishness. #nickiminaj stars as the mother of the little girl as well as the fabulous fairy named the Wisest Thingy, while #jessewilliams plays the dual role of the father and the supernatural Fastest Fairy, and #johnturturro takes on the part of both Santa Claus and the evil brother of Santa Claus.
“I love the film's over all empowering message. I love seeing this young girl become the champion that lives in all of us. There's always magic in the air during the Holidays,” Nicki Minaj
“It’s exciting to see our festive designs come to life together with such inspirational talents. They definitely added some extra magic to the #film and we hope that our customers will love how the #fashion is presented throughout the holiday season at H&M,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.
A wide range of festive #fashion for the whole family and selected garments seen in the #film will be available in stores and online at #hm.com during the Holiday campaign period, which starts November 9. Scroll down to see the teaser #film. The full version of the Holiday #film will go live on #hm.com November 28. For more images, please visit our Image Gallery.
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