novembre 10, 2017 - BMW

“Be the one who dares”: the BMW X2 Holo Experience

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BMW and #microsoft develop unique mixed reality experience for new #bmw #x2 campaign

Munich. BMW and #microsoft are transforming part of the “Be the one who dares” campaign for the new #bmw #x2 into a fun high-tech experience. In a unique mixed reality application, the two partners are weaving physical reality and digital content into an experience exclusively available on Microsoft HoloLens.

More information on the press release

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