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- Inspired by #nerd members #pharrellwilliams, #chadhugo and Shay Haley's inimitable style -
- Features an exclusive camo print by Korean artist #buzcha -
NYC, NOVEMBER 2017
This fall we see the debut of #adidas by #nerdtraininggear performance collection. Marking the return of one of the 21st century's most seminal music groups, #adidas celebrates the return of #nerd and the release of the band's first new record in 7 years with an exclusive collaborative collection for Fall/Winter 2017.
Inspired by #nerd members #pharrellwilliams, #chadhugo and Shay Haley's inimitable style; The "Training Gear" collection transforms performance apparel and accessories to celebrate a vision of connecting #people through energy, music and colour, brought to life with a united identity for the collective. Central to the collection is an exclusive all-over camo print inspired by the pattern in #people, created by Korean artist #buzcha. J selected by #nerd, executed in 8 bold unique color iterations. Stemming from a vision that "As human beings, we all have a color. We all look different; we all speak different languages, but we're all connected.'
The 88 piece comprehensive training and athletics wardrobe for both men and women includes essential pieces such as the hoody, short, tee, ZNE pant, TECHFIT tights and bra. The collection is completed with must have accessories such as the ZNE backpack and classic bonded cap available in 11 progressive colorways.
Featured in the music videos and throughout the bands tour, the #adidas by #nerd collection translates pure 3-stripes style into the fearless #nerd aesthetic, adding another layer to the sensory universe crafted by #pharrellwilliams and his bandmates.
More information on the press release
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