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October 31, 2017 , Las Vegas
- Jeep® Wrangler retains title as “Hottest 4x4-SUV” on trade show floor at Specialty Equipment Market Association (SEMA) Show in Las Vegas
- Ram pickup recognized as finalist in “Hottest Truck” category
- Dodge Charger finalist in “Hottest Sedan” category
- Mopar #sema display encompasses 13 total Mopar rides and hundreds of Mopar products, including new Mopar 6.2-liter supercharged Crate HEMI® Engine Kit
- The Jeep® Wrangler was named “Hottest 4x4-SUV” for the eighth consecutive year at the Specialty Equipment Market Association (SEMA) Show in #lasvegas
, cementing Wrangler’s position as a crowd favorite for customization. The “Hottest 4x4-SUV” trophy was presented at the #sema
Show Awards Breakfast on Tuesday morning.
Ram pickup also earned #sema
recognition as a finalist in the “Hottest Truck” category. In the “Hottest Sedan” segment, Dodge Charger also received a finalist nod.
“Customization is a key element to increase customer satisfaction and loyalty. The #sema
Award for the #jeep
Wrangler and special recognition for the Ram Truck and Dodge brands showcases the passion generated by our vehicle brands,” said Pietro Gorlier
, Head of Parts and Service (Mopar), FCA. “The #jeep
Wrangler is a unique case in the industry, with 98 percent of all Wrangler vehicles sold equipped with at least one of our accessories. And as the #jeep
brand prepares to unveil the next-generation Wrangler, Mopar will be ready to support the most capable vehicle in the world with a new portfolio of products.”
The SEMA Show
takes place Oct. 31 – Nov. 3 at the #lasvegas
Convention Center. The Mopar brand’s popular #sema
exhibit, a longtime fixture at the premier automotive specialty products trade #event
, showcases the personalization capabilities of Mopar parts and accessories.
Wrangler is iconic in the aftermarket world, and the #sema
community continues to embrace the vehicle,” said #sema
President and CEO Chris Kersting. “Given #jeep
brand’s versatility and mass appeal, it’s not surprising that #sema
Show exhibitors have voted the #jeep
Wrangler the Hottest 4x4-SUV year after year.”
The Mopar brand’s 15,345-square-foot display includes 13 FCA US vehicles and hundreds of Mopar products, including the new Mopar 6.2-liter supercharged Crate HEMI® Engine Kit, nicknamed the “Hellcrate
,” shown for the first time at #sema
. The Mopar “Hellcrate” HEMI Engine Kit is the first-ever supercharged, 707-horsepower factory-backed crate engine kit offered.
Mopar has also established 13 Mopar Custom Shops in four different countries to enable owners to personalize all FCA US vehicles even before owners take delivery. This year, the brand is also opening two new Mopar Parts Distribution Centers (PDCs) in the U.S., and a total of three worldwide to deliver Mopar parts and accessories to dealers and customers when they need them.
Awards, launched in 2010, are the #sema
Show’s definitive OEM award, shining a light on the hottest vehicles that showcase and launch aftermarket parts. For more information on the #sema
Show, visit www.SEMASHOW.com