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agosto 02, 2017 - BMW

BMW Group sets the course for future mobility

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Sheer driving pleasure, #bmw i, EfficientDynamics: at the #bmw Group, emotion and sustainability go hand in hand. The company’s strength as an innovator and its consistent future focus will ensure the success of premium mobility “Made in Germany”. From electric powertrains to cutting-edge, low-emission, low-carbon diesel solutions that meet Euro 6 standards, the #bmw Group sets the technological benchmark.

 

“Sustainability is as much a part of us as Sheer Driving Pleasure. With #bmw i, we were the first German manufacturer to make a clear commitment to electric mobility,” #bmw AG Management Board Chairman Harald Krüger explained. “But as well as emotion and pleasure, we are convinced that future mobility must be sustainable mobility. We are driving the transition as hard and as fast as possible and have launched more electrified vehicles than any of our established competitors.”

 

However, electrification is not the only sustainable drive solution: “Future mobility will definitely depend on state-of-the-art diesels as well,” said Krüger, “because environmental protection has several dimensions: one of them is the fight against climate change.”

 

Modern, efficient diesel engines ensure lower CO2 emissions and therefore make an important contribution to protecting the environment. In addition, when it comes to many unwanted emissions, diesels are just as clean or even cleaner than petrol engines. This can certainly be said of particulate, hydrocarbon and carbon monoxide emissions, meaning that three of the four major diesel pollutant issues have been resolved and no longer have any adverse effect on air quality. This is why the #bmw Group is calling for objective discussions based on facts and scientific evidence.